Core concept: scientific development serves the society and achieves self.
Cultural concept: corporate culture is also productivity.
Concept of employing people: Ability determines post contribution determines value.
Safety concept: safety is everything, and safety is every day.
Quality concept: create for users, touch customer satisfaction as the standard.
Marketing concept: word of mouth is better than products.
Market concept: change to adapt, change to win.
Business philosophy: get the richest return with the most economical investment.
Value concept: first-class performance, first-class investment.
Development concept: adhere to scientific development and build a century-old China.