What aspects does operation management include?
The operation and management positions set by modern enterprises usually refer to the fourth explanation, and their responsibilities can be summarized as "being responsible for the performance of the whole company" in one sentence. The scope of operation management covers the whole company's operation activities, including marketing, customer service, process control, administrative management and other aspects.
The goal of operation management
The object of operation management is operation process and operation system. The management process is the process of input, transformation and output, the process of labor or value-added, and the first object of management. Management must consider how to plan, organize and control such production and business activities. Operating system refers to the means to realize the above transformation process. Its composition corresponds to the material transformation process and the management process in the transformation process, including a material system and a management system.
The goal of operation management
The main objectives of enterprise operation management are quality, cost, time and flexibility (flexibility/elasticity/agility), which are the fundamental sources of enterprise competitiveness. Therefore, operation management plays an important role in enterprise management. Especially in the past two or three decades, the scale of production and operation of modern enterprises has been expanding, the technology and knowledge intensity of products have been increasing, the process of product production and service has become increasingly complex, the market demand has become increasingly diversified and changeable, and the world competition has become increasingly fierce. These factors make the operation management itself constantly changing. Especially in the last decade, the rapid development of information technology has added a new powerful means to operational research, and also made the research of operational research enter a new stage, making its content richer, its scope wider and its system more complete.
Scope of operation and management
Modern operation management covers more and more fields. The scope of modern management has expanded from traditional manufacturing enterprises to non-manufacturing enterprises. Its research content is not limited to the planning, organization and control of production process, but extended to include the formulation of business strategy, the design of business system and the operation of business system. The operation strategy, new product development, product design, procurement and supply, manufacturing, product distribution and after-sales service are regarded as a complete "value chain" for integrated management. Information technology has become an important means of operation management. A series of changes in management modes and methods caused by information technology have become an important research content of operational research. Computer-aided design (CAD), computer-aided manufacturing (CAM), computer integrated manufacturing system (CIMS), material requirements planning (MRP), manufacturing resource planning (MRPII) and enterprise resource planning (ERP) have been widely used in the production and operation of enterprises.
A mature operations manager must have:
1. Has rich marketing knowledge and management experience;
Two, understand the market situation and business operation process of the industry, and have accurate analysis and judgment on the operation and operation status and strong control ability;
Three, familiar with human nature, insight and logical thinking ability, with superb leadership and communication skills.
Enterprise operation management includes the following 10 aspects:
1, plan management. Through forecasting, planning, budgeting, decision-making and other means. The economic activities of an enterprise are effectively organized around the requirements of the overall goal. Plan management embodies management by objectives.
2. Organization and management. Establish an organizational structure, define positions or posts, and clarify the relationship between responsibilities and rights, so that members in the organization can cooperate with each other and work together to effectively achieve organizational goals.
3. Material management. Organize the procurement, supply, storage, economical use and comprehensive utilization of various means of production required by enterprises in a planned way.
4. Quality management. Supervise, inspect and test the production performance of enterprises.
5. Cost management. Around the occurrence of various expenses of enterprises and the formation of product costs, cost prediction, cost planning, cost control, cost accounting, cost analysis and cost assessment are carried out.
6. Financial management. Manage the formation, distribution and use of financial activities of enterprises, including fixed funds, circulating funds, special funds and profits.
7. Labor and personnel management. Overall planning, unified organization, systematic control and flexible adjustment of labor and personnel in all aspects of enterprise economic activities.
8. Marketing management. It is the right management ... the pricing, promotion and distribution of products by enterprises.
9. Team management. In an organization, various departments are formed according to the nature of members' work, including their abilities, and participate in organizational decision-making and problem-solving, so as to improve organizational productivity and achieve organizational goals.
10, corporate culture management. It refers to the combing, conciseness, deep planting and promotion of corporate culture. Under the guidance of corporate culture, match the company's management lines and management modules such as strategy, human resources, production, operation and marketing.