1. The specific content of the voluntary principle is: consumers have the right to decide whether to trade with operators, and operators are not allowed to force sales or provide services; Consumers have the right to choose their own goods and services, including their own operators, products or services, and decide whether to buy any kind of goods or accept any kind of services. The trading relationship between the operator and the consumer is based on the agreement of the true meaning of both parties, and any transaction conducted by means of deception, coercion or coercion is against this principle.
2. The principle of equality is the essential requirement of commodity economy, including: the legal status of operators and consumers is equal, and there is no subordinate relationship; The transaction between business operators and consumers is a kind of civil activity, which should abide by the provisions of the civil law and not dominate the market.
3. The specific contents of the principle of fairness include: when dealing with consumers, operators should not be obviously unfair in enjoying rights and undertaking obligations, and one party should not only enjoy rights, but the other party should only undertake obligations; Consumers have the right to obtain fair trading conditions such as quality assurance, reasonable price and correct measurement; When consumers suffer personal or property damage due to the purchase or use of goods or services, they have the right to compensation.
4. The specific contents of the principle of good faith include: operators should be honest and trustworthy, not fraudulent, not seek benefits by illegal means, and abide by recognized social business ethics in the process of providing goods and services and after providing services; Operators and consumers should strictly abide by their commitments, contracts and obligations in the course of trading.