The development of coming to Iraq

Laiyifen is a brand of Shanghai Laiyifen Co., Ltd. Since the establishment of 1999, Laiyifen has been committed to spreading leisure culture. The company has established the development strategic gradient of "based on Shanghai, based on the whole country and looking at the world", and adopted the development mode of "direct chain stores" to explore the market, with footprints all over Shanghai, Jiangsu, Zhejiang, Shandong and other places.

The goal of "Laiyifen" is to become the first brand of snack food chain in China. It is planned that the number of stores will reach 900 by the end of 2007; In 20 10, the total number of stores nationwide reached 2,800, but it may be postponed according to the current market situation. Now control the speed a little and solve the problem of emerging talents. The company designated 2008 as the "year of optimization", and optimized some unsatisfactory stores while maintaining rapid growth.

1999-The first store was established in Sichuan North Road, Shanghai.

2002-Laiyifen brand was formally established.

2007-Shanghai, Zhejiang and Jiangsu were established.

20 10 —— Shanghai Laiyifen Co., Ltd. was established as a licensed product retailer of Shanghai World Expo.

2065 438+03- Sales exceeded 3 billion.