In recent years, Zhujiang Piano insists on implementing the innovation strategy, taking the technology center as the main body and the cultivation of independent intellectual property rights as the core, realizing the comprehensive promotion of the core competitiveness of the enterprise, and gradually growing from a traditional manufacturing enterprise to an innovative enterprise with independent intellectual property rights, independent brands and continuous innovation capabilities. At present, Zhujiang Piano Group is the only "high-tech enterprise" with "National Technology Center" among Chinese musical instruments peers. It is the drafting unit of national standards, industry standards, piano manufacturing skill standards and training materials for piano products and parts, and the leader of domestic piano manufacturing technology.
Pearl River Piano is a "well-known trademark in China" and a "key export brand" cultivated by the Ministry of Commerce. At the end of 2007, Kaiserbao professional high-grade piano filled the gap of domestic high-grade piano, was included in the "National Key New Product Plan for 2008-2009" and won the "Second Prize of Scientific and Technological Progress of China National Light Industry Federation". The performance index of the product has reached the technical quality level of middle and high-grade pianos in Europe.
Over the years, Zhujiang Piano Group has achieved the sales volume of 88,000 pianos in 2009, with the cumulative production and sales volume exceeding1.2000. Sales are spread over more than 65,438+000 countries and regions around the world, with a domestic market share of 20% and a global market share of 65,438+05%. The main economic indicators of enterprises rank in the forefront of domestic counterparts.