Except for the Monkey King, the general manager, whose personal business ability is superior, there is hardly any shadow of other team members, which leads to the company's heavy dependence on the founder, thus making the founder kidnap the whole enterprise.
Second, the business model is only subversive, not innovative.
The Monkey King shouted the slogan "The emperors take turns to do it and come to my house next year", calling on everyone to subvert the company, but he didn't find a better business model than the company. His so-called "subversion" is just a gimmick to attract users and industries, and there is no substantive innovation.
Third, the initial stage of entrepreneurship is too high-profile.
Generally speaking, in the market environment surrounded by strong enemies, enterprises must learn to keep a low profile at the beginning of their establishment and never attract the attention of giants. Once they make some achievements, they will be sharp-edged, clamoring all day to subvert this and that, which will certainly lead to great disaster. The Monkey King was too ostentatious, turned against Tang Tian Company too early, and missed the window of development.
Fourth, be greedy for perfection and blindly diversify.
The Monkey King began to make fruits and vegetables and make a single explosion. The market responded well and accumulated a certain brand awareness. This style of play is somewhat similar to today's Xiaomi. However, Monkey King made the mistake of Vanke, blindly diversified and stretched the product line too long, which not only distracted the company's energy, but also dragged down its main business.
Fifth, there is no complete strategic planning and implementation plan.
The Monkey King started his business with his brothers, a bit like a bunch of good brothers in Liangshan, Shui Bo. After success, everyone just wants to drink in a big bowl, eat meat and divide gold and silver on a large scale. There is no medium-and long-term strategic plan and specific implementation plan. Everything is casual. It's up to you. When the enterprise is small, this situation can still be allowed, but when the enterprise is bigger and stronger, it must have a clear strategic plan.
Sixth, there is no enterprise self-media team.
Facing the complicated situation of public opinion, if entrepreneurial companies want to gain market attention and recognition, they must turn themselves into a part of public opinion, which is what Li Wanqiang said: "they should make headlines every day". The best way to make headlines is to build the enterprise's own self-media team, and transmit the enterprise's information in multiple channels, multimedia and forms, so as to establish brand reputation and popularity. However, the Monkey King has made no achievements in this respect. When Tang Tian Company bombed advertisements by brushing buses, subways and headlines, Qitian Company was helpless.
Seventh, there is no sound successor system.
After the Monkey King was sentenced to prison for theft, the entire Qitian company fell apart, and no one could go to the critical moment. The reason why this happens is because the founders and enterprises share weal and woe, and because Qitian Company has not established a perfect successor system, no one dares to stand out at the critical time.
To sum up, although the Monkey King's personal business ability is superior and full of entrepreneurial passion, he still hasn't got rid of the fate of failure. Entrepreneurship has never been a matter for one person, nor is it a day or two. Test the wisdom and ability of the founder, and test the quality and combat effectiveness of the entrepreneurial team.