Integration strategy includes vertical integration strategy and horizontal integration strategy. For example, the establishment of Anta flagship store belongs to the forward integration in vertical integration, and if a clothing factory is set up, it belongs to the backward integration. If it controls other brands of clothing, it belongs to horizontal integration.
The types of diversification strategies include concentric diversification and centrifugal diversification. For example, Gree Electric now produces other electrical appliances besides air conditioners, which belongs to concentric integration. It borrows the original sales channels, and if it joins real estate, it is centrifugal diversification.
Intensive growth strategy, also known as intensive growth strategy, includes three types: market penetration strategy, market development strategy and product development strategy.
2. Stability strategy, also known as defense strategy and maintenance strategy, includes four types: pause strategy, constant strategy, profit maintenance strategy and cautious forward strategy.
3. Contraction strategy, also known as retreat strategy, includes three types: transformation strategy, abandonment strategy and liquidation strategy.
The advantages of cost leadership strategy include: it can resist the attack of competitors; Strong bargaining power with suppliers; Formed an obstacle to entry.
4. Applicable conditions of cost leadership strategy: market demand has great price elasticity; Most enterprises in the industry produce standardized products, and the price factor determines the market position of enterprises; There are few ways to realize product differentiation; Most customers use products in the same way; When users switch from one seller to another, the switching cost is very small, so they tend to buy the products with the most favorable price.
5. The risks of adopting differentiation strategy include: competitors may imitate and make the differences disappear; Maintaining product differentiation is often at the expense of high cost; The difference between products and services is meaningless to consumers; The cost gap with competitors is too large; In order to achieve product differentiation, enterprises sometimes have to give up the goal of obtaining higher market share.
6. Centralized strategy can be divided into: centralized cost leading strategy and centralized differentiation strategy. The conditions of centralized strategy include: limited resources and capabilities of enterprises, it is difficult to achieve cost leadership or differentiation in the whole industry, and only individual market segments can be selected; The target market has a large demand space or growth potential; Competitors in the target market have not yet adopted a unified strategy. The risks of implementing centralized strategy include: competitors may imitate; Due to technological innovation and the emergence of substitutes, the demand in the target market has declined; Because the difference between the target market segment and other market segments is too small, a large number of competitors flood into this market segment; New entrants have redefined the market.