Ofo company has cancelled one after another, and the refund of the deposit is far away. How did ofo go bankrupt?

* * * Cycling is very common in the streets now, especially in spring. It can not only exercise, but also breathe fresh air, including some car owners, who choose to ride bicycles when traveling. But when it comes to enjoying bicycles, it can be said that it is a pain in many people's hearts. When ofo*** enjoys cycling in life, many people pay a deposit before riding, but the deposit has not been refunded yet.

The cancellation of ofo company can be said that at the beginning, ofo*** was enjoyed by many people, but in the end, the bicycle company had problems such as broken capital chain. Many people realized this and chose to refund the deposit, but the company's capital chain was broken and it was impossible to refund the deposit in the original way. Up to now, ofo company has cancelled many times, but many users' deposits have not been returned so far, and the time for returning is far away.

Why did it go bankrupt? As an emerging enterprise in the process of development, including a very promising enterprise, ofo Company was originally expected. But now, instead of breaking into the world, we owe a lot of consumer deposits and cancel the company. The reason why we have reached this point today has a lot to do with the bad competition between companies. At the beginning, mobike was the biggest competitor of ofo*** Leqi. The two companies subsidize prices only to compete for the market. You know, as a company and enterprise, you can't get quick success and instant benefit at present, but you must see the prospect and trend of profit. In order to compete maliciously, the two companies have completely ignored profits, which has also led to the rapid decline of the two companies, the break of the capital chain and bankruptcy.

Malicious competition: the management of malicious competition in China's market is very strong. The reason for managing malicious competition is to prevent similar things from happening. At the beginning, consumers who enjoyed bicycles in ofo and mobike received two kinds of bicycle price subsidies for a period of time, which can be said to be part of the benefits, but in the end, the deposit could not be refunded, and the company went bankrupt, and both the company and consumers suffered greatly.

Therefore, for malicious competition, it must be stifled from the beginning. It seems that consumers have been given welfare from the beginning, but in the end, consumers have to pay the bill. Only healthy competition and normal operation can maintain mutual benefit.