How does big data help insurance companies get customers accurately?

On the one hand, the rapid development of mobile Internet has greatly changed consumers' consumption patterns and behaviors, resulting in online shopping habits. This change has given insurance companies a lot of data information templates. Based on the accurate analysis of consumers' purchasing behavior and risk factors, operator big data integrates resources to build multi-faceted customer portraits, and then designs and develops many financial and insurance products close to life scenes such as "food, clothing, housing, entertainment".

On the other hand, taking data information as an important application of insurance technology will promote the trend of scientific and technological innovation in insurance industry and company registration. Operators' big data can improve customers' insurance experience, effectively reduce premium transaction costs, improve the success rate of smart terminal sales market, and promote insurance companies to operate faster, lower operating costs and better service quality.

Tips: The above information is for reference only.

Reply time: 202 1-07-2 1. Please refer to the latest business changes announced by Ping An Bank in official website.

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