Ice peak soda,
It is no longer just a drink,
It became a symbol of nostalgia,
A kind of cultural feelings.
When we eat mutton bubble, gourd head and three fresh boiled buns, we will shout "a bottle of ice peak" to our boss;
When we eat barbecue and rinse tofu skin in the night market, we will shout "a bottle of ice peak" to our boss;
When we are eating cold noodles and Chinese buns, we will not hesitate to shout "a bottle of ice peak" to our boss, because this is the most famous "Sanqin set meal" in Shaanxi, and we will feel less flavor without one.
"Sanqinbao" enjoys a high reputation. Many friends who travel to Xi 'an from other places will try this set meal and then take pictures of their own food online. I have seen the photos of Weibo posted by those netizens, and most people drink the newly packaged pop-top cans. Although the taste remains the same, for Xi 'an people, only the ice peak in a 200ml glass bottle is a homesick soda.
In 1990s, Coca-Cola and Pepsi, two carbonated beverage giants, invaded Xi 'an. In order to compete with Bingfeng, Coca-Cola introduced a classic bottled coke with a slim waist design, which has a capacity of 50ml more than Bingfeng. Brands such as Li Xuefei, Jinmeile and Wild Rosa roxburghii make soda more selective. Feng Bing's sales once fell sharply.
However, Xi people always seem to have a feeling that it is difficult to give up their local brand Feng Bing. It seems that Shaanxi snacks should be accompanied by xi 'an orange soda to be more enjoyable and tasty.
For example, eating cold rice noodles, meat buns and drinking a bottle of coke doesn't taste right; You feel uncomfortable eating a steamed bun with a Chevrolet; Only Feng Bing is most suitable for Xi people's eating habits, so after tasting foreign soft drinks and new flavors of soft drinks, Feng Bing returned to Xi people's night market and snack bar, defeating bottled Coca-Cola in one fell swoop. Coca-Cola changed into cans and plastic bottles and withdrew from the big market of night market. Bottled Li Xuefei, Jinmeile and wild Rosa roxburghii also withdrew from the Xi market for various reasons.
Bing Feng was born in 1953. There is a story about its name. It is said that there used to be an ancient well in the south alley of Xi 'an. The water is clear and sweet, and all the surrounding residents take water here. One winter night, the wind roared and the snow fell heavily. The next morning, people found that the wellhead and pulley were covered with iceberg-shaped snow, and they talked about it again and again. From then on, this well was called "Ice Peak Well". At that time, the water used to make soda came from this "ice peak well", and several masters named soda as ice peak.
Another way of saying it is that the producer of soda in Feng Bing is Xi 'an Food Factory, and Feng Bing is one of the production workshops of the factory, which is called "soda workshop" by people in the factory. In 2006, Xi 'an Food Factory merged with four other food factories in Xi 'an to form Xi 'an Sugar and Liquor Food Industry Corporation, and the original "soda workshop" continued to produce ice-peak soda.
Bing Feng once tried to change the packaging. For example, in 2003, he tried to switch to plastic bottles, but he couldn't sell them. After switching back to glass bottles, sales returned to the past. It can be seen that Xi 'an people have only admitted to drinking bottled ice peaks for decades, and they can't even drink canned ones.
For decades, the ice peak has kept the same bottle body, the same taste and the same capacity. A bottle of ice peak magically retains time and memories, which reminds us of the orange-flavored summer in memory.
-boss, open a bottle of ice peak, it should be cold!
Hey, young man, you can't take the bottle away. . .
Everything in the world, as long as it exists, will have the meaning of existence. If it is prosperous, it should have a suitable soil! Feng Bing is a local beverage of Xi. It's orange, sweet and sour. The taste is very light, and carbonic acid does not flush the nose. The taste is mellow and the aftertaste is round. Open a bottle of Fanta-greasy and stiff; Open a bottle of coke-coke, rush and excite your voice; Open a bottle of Sprite-sweet, sticky and monotonous; In short, only "Ice Peak" can combine the sweet, sour, refreshing and orange flavors. This is one of the reasons.
The second reason: Xi 'an is the snack capital, which has something to do with history! Historically, the north-south traffic arteries have provided a collision space for local cuisines, so all the "collided" cuisines have several characteristics: "convenience, quickness, emphasis on taste, directness and thoroughness, which can fully stimulate taste buds". After all, it is a hard job to come to Chang 'an to do business thousands of miles away. With the passage of time, snacks have become a major feature of local food. Ever since, in winter, when you serve a bowl of beef mutton soup noodles, your head is steaming, wipe your mouth, and come to a bottle of ice peak to relieve boredom and thirst! In summer, when you are sitting on a table under a tree with a bowl of Qin Gui rice skin and red oil, and the strong and direct smell of incense, spicy and Wang is bursting in your mouth, have a bottle of ice peak! When you walk through the picturesque Drum Tower and Huang Chengcheng in autumn, the Chinese hamburger in your hand is crisp and full of meat, which needs the harmony of the ice peak most! In spring, when you come to Qinglong Temple to look for the legendary remains of the demon cat, when the sun and the slightly dry wind make you feel a little tired, sitting under the cherry tree, the best partner is Bing Feng.
The third reason: people take food as the sky, and "high cost performance" is the most expensive! Let's compare it horizontally. Feng Bing is a very cheap drink. Cheap and delicious. Why not?
This is Feng Bing, an orange-flavored beverage born in 1953 Xi 'an Food Factory! "Still that flavor" and "Sanqin set meal" make it a must-have drink for Xi 'an cuisine!
Once upon a time, there was a Coca-Cola freezer in a roadside snack bar in Xi 'an, which said a discount of one yuan. Coca-Cola is 500 grams, while Feng Bing only has more than 200 grams. The price is 1.5 yuan, but there are still many people who drink Feng Bing. Coke can't be sold at all!
Why? Coke never sells "ice peak soda"?
Xi people call this "ice peak feelings"! It is the taste of childhood, because "drinking from childhood". This has become the slogan of Feng Bing soda!
In fact, there is a more reasonable explanation: Bingfeng soda tastes moderate, not sweet or light. At the same time, Xi people like to eat pasta, which is greasy and tastes heavy. Eating pasta and drinking a bottle of ice peak soda just dissolved the heavy taste! It's a perfect match!
Not only that, whether you are making skewers or eating hot pot, Feng Bing soda is a perfect match!
Shaanxi's famous "Sanqinbao" was developed on this basis! "Cold noodles, meat buns, ice cream soda" and * * * together constitute the essence of "Sanqin Package"!
"Ice Peak Soda" can only shine in this yellow land of Shaanxi, with Shaanxi cuisine! Because "drink since childhood"!
Because it's so delicious, look.
Feng Bing's position in Xi is not much to say.
The ice peak has a history of 65 years.
This is a time machine for Xi people to taste the past.
The ice peak has influenced the feelings of generations in Xi.
Bottom line: I grew up drinking it.
Win the support of the people
Children as young as four or five years old, middle-aged and old friends in their fifties and sixties, there is always the shadow of an ice peak at home in summer.
Ice peak has always been the favorite drink of Xi people. There is a Weibo on the Internet, which talks about how many bottles of ice peaks we can drink a year. The answer is actually 1 100 million bottles, which is equivalent to an average of 1 1.8 bottles of ice peak.
Ice peak is not only a drink, but also a feeling.
It has become a habit to eat cold rice noodles, meat buns and ice peaks in summer.
The title of Sanqin beverage is worthy of the name.
I love Xi 'an, I love Xi 'an's food, and my love reminds me of the distant past.
Ice peak!
Xi people like ice peaks.
Just like loving a letter from home.
Even in different places.
A bottle of ice peak is enough for me to cross back to Xi 'an.
The imprint of the ice peak is too strong, and the taste of the ice peak is the simplest without the complexity and strangeness of cola. So a bottle of yellow soda has been loved by generations, and I can't give it up since I was a child. I have been drinking since I was a child, and now I am the king of Xi 'an market. No matter the north-south flavor of the big rice and the small kitchen, I can't live without coke, but the ice peak is indispensable. Bingfeng has always insisted on independent management in the face of foreign brands, and a city in Xi' an has made it exist ever since. As long as the ice peak is in Xi 'an, people will drink it. This is a classic legend that can become an MBA teaching material in the beverage market. It doesn't need to be too complicated, just self-reliance. This temperament lies in this humble bottle of soda! Now surfing the Internet, there are ice peaks in many provinces. I have been drinking since I was a child, and it tastes like this-sweet!
I was born in Xi in the 1980s, and I was lucky enough to witness the miracle of the ice peak. I have been drinking it since I was a child, and I put it in a bottle at home in summer. After drinking, I returned the bottle. In 1990s, foreign cola entered Xi and was bottled. At that time, it was basically a bottled soda war. Coke, Sprite, Li Xuefei and Fanta are all bottled, some sell 1.5 yuan, and some sell 65438. Later, these foreign sodas 1 yuan were a little bigger than the ice peak bottles, but they never sold the ice peak. Later, it basically disappeared, leaving only the ice peak.
The miracle of Feng Bing is that bottled packaging has not changed for decades. The price of 1 yuan has lasted for nearly 20 years, and it has only increased in recent years.
Whether you like drinking ice peaks or not is a criterion to judge whether you are from Xi.
I have been drinking since I was a child. When I grew up, I abandoned my old country, but after half my life, I fell back to my hometown and still thought it was the best. Humanized packaging and price are easy to buy anywhere. It's really that sentence "a bottle of ice peak!" Without judgment and brains.
The youngest daughter is a child born in Jiangnan. Now her favorite drinks are ice peak and fruit beer, which are directly blown from bottles. She said: authentic Xi people, how can they not drink ice peaks? Because Xi people have been drinking this since childhood!
The popularity of local mass consumption, there is no need to compete with famous brands!
Taigang soda in Taiyuan, Shanxi Province will come out soon. Local governments should protect and support the operation of local enterprises, and the brand can last for a long time.