At present, Amoi Electronics has 20,000 employees and the company's total assets reach 4.2 billion yuan.
On July 28th, 2003, Xia Xin Xia Xin launched the unveiling ceremony of "Best Brand Project in China" and released a brand-new logo-Xia Xin Xia Xin, which means "the cutting edge of China" in Chinese characters, implying that Xia Xin, born out of the traditional audio-visual field, will go to a wider world, indicating the industrial layout strategy and internationalization strategy of Xia Xin's 3C integration.
Amoi Electronic City covers a total area of 400,000 square meters and has the longest production line, the most complete process and the deepest processing among 3C electronic enterprises in China, including 29 SMT production lines and 95 injection molding equipment. At present, Amoi's annual production capacity is 6.5438+million mobile phones and 2 million other products.
In 2003, Amoi determined the relevant diversification strategy with 3C (communication, consumer electronics, computer) industry integration as the core, initially completed the 3C industry layout, and formed six business division systems of mobile, communication, home system, portable system, IT and electronic equipment. In terms of technology research and development, Amoi has an R&D team of 800 people and set up R&D institutions in Xiamen, Shanghai and Nanjing. In terms of domestic sales, Amoi has 30 sales branches and more than 300 offices throughout the country; In terms of overseas promotion, Amoi has set up branches in the United States, Singapore and other places to gradually implement the internationalization strategy.
In 2003, Amoi continued to maintain steady growth in the field of mobile phones, and PHS business jumped to the top three in the country, and entered a new business field in an all-round way, launching notebook computers, LCD TVs, digital music walkman and other products. In 2004, in order to conform to the development trend of 3C convergence, Amoi made every effort to build digital 3C products. In June, Amoi held the first 3C product launch conference. Amoi not only released more than 30 new mobile phones and laptops, but also made its debut in various digital TVs, such as TFT LCD TV, PDP plasma TV and DLP rear projection color TV, marking Amoi's official entry into the digital TV field and becoming one of the most powerful 3C electronic enterprises in China. At the meeting, Amoi Home System announced that it would make every effort to build a "DigiHome" strategy with digital TV as the core, create an intelligent and interconnected application experience, and advocate a dynamic and exquisite lifestyle.
Amoi Electronics, as a 3C electronics company in China, takes the development of product application technology as its primary task. The essence of applied technology is sub-core technology. Amoi will stick to the development of sub-core technology, improve the application ability of core technology, and gradually approach the core technology on this basis. As one of the 3C electronic enterprises with the most R&D temperament and technical strength in China, Amoi put forward the product R&D concept of "application pioneer, exquisiteness first" to create a dynamic and fashionable lifestyle for consumers. Similarly, in the enterprise development strategy of 3C integration, Amoi chose a relatively pragmatic development path, that is, building a 3C integration evolution model with product capability and product drive, which indicates the vigorous development momentum of the emerging power of 3C industry in China.