First, user orientation.
User orientation is relative to self-orientation. In starting a business, we should examine and design our own business plan and business model from the real pain points and needs of users, rather than taking it for granted.
Second, action orientation.
Action orientation is relative to plan orientation. The characteristics of planning orientation are measurable and predictable. However, from the perspective of lean entrepreneurial thinking, users and markets are unpredictable, which requires in-depth market research, user exploration and user verification.
Third, scientific trial and error.
Scientific trial and error is better than rational prediction. Rational prediction does not mean that it meets the real requirements of the market. If you want to really understand the market demand and user preferences, you must go to the market to do the minimum verification. Only products that have been verified, tried, tried and adjusted can truly meet the needs of users.
Fourth, single breakthrough.
Entrepreneurial projects had better start from the vertical subdivision field, become bigger and stronger rapidly in this vertical subdivision field, and establish their own solid barriers, so it will be more difficult for big shots in other industries to re-enter this field. In the words of employing people, it is "to seek a foothold first, build a high wall and accumulate grain widely".
Verb (short for verb) fast iteration
Fast iteration is relative to perfectionism. In product development or entrepreneurship, we should abandon perfectionism, and don't wait for the product to be perfect before putting it on the market, otherwise we will miss the opportunity, now or never! Instead, we should advocate "small steps and quick iterations". In the process of trial and error, once the existing problems are found, they should be improved in time.