February 20 13, the high-profile "Sanma Same Trough" alliance sold insurance, and the dust finally settled. China Insurance Regulatory Commission officially issued a reply document, agreeing that the Internet insurance company jointly initiated by Alibaba of Ma Yun, Ping An of China of Ma Mingzhe and Tencent of Ma will participate in the preparation for one year.
On March 20 13, after being approved by the China Insurance Regulatory Commission, "Zhongan Online Official Blog" has been quietly registered and launched, adding labels such as "Internet Gene, Insurance Recruits, Innovators and Public Welfare Persons" to itself.
On March 20 13, "Zhongan Online Official Blog" released the recruitment of talents. However, what attracts people's attention is that its Guangfa Hero Post recruits the person in charge of the company's finance and legal affairs, rather than the salesperson with the largest proportion of traditional insurance companies.
As an insurance company headquartered in Shanghai, Zhongan Online Property Insurance Company is very special. It doesn't intend to set up any entity branches, and sell and settle claims entirely through the Internet, which is in line with Ma Mingzhe's proposal of "exploring new business models" in response to threats from technology companies.
This is an "ice-breaking" for China Ping An and even the entire insurance industry in the new financial innovation on the Internet.
"Zhongan Online" will break through the existing insurance marketing model in China, without setting up branches, and sell and settle claims entirely through the Internet, focusing on liability insurance and guarantee insurance. Leaders of different industries * * * ask for something, which makes people inside and outside the industry excited. Some media said that the combination of "Sanma" means that it will open a new era of network finance. Want to build a "financial center"
At the beginning of 20 12, Alibaba Ma Yun, Tencent Ma, China Ping An Ma Mingzhe and submitted the application for the establishment of Zhongan Online Property Insurance Company, which is the crystallization of Internet financial innovation. Up to now, "Zhongan" has completed the regulatory approval process, and it is certain that "Sanma" will cooperate in selling insurance online.
For Zhongan Online Insurance Company (Zhongan Online), which is under construction, industry insiders analyze its three major missions: First, use Internet resources to open channels; The second is to broaden the product line and promote e-commerce insurance products; Finally, by taking advantage of the high-yield industry characteristics of insurance, with the help of Ali and Tencent, we will invest and operate the Internet to realize capital appreciation. As a result, a "e-era" financial sales war is coming out. I'm afraid the key point of "Sanma" joining hands to sell insurance is not strong cooperation and complementary business, nor is it simply to sell insurance products and provide insurance services online, but to use their respective licenses, business models and customer resources to open the banner of "online" financial services and financial products before the Internet finance era has fully arrived. In Zhongan Online's "Sanma Cooperation", Alibaba Group holds 19.9% and becomes its largest shareholder, while Tencent Holdings and China Ping An hold 15% respectively. As can be seen from the ownership structure, Alibaba, represented by Ma Yun, is actually the largest shareholder. This leading position has aroused market vigilance. Ma Yun led Ping An and Tencent this time just to open an online insurance company? Perhaps this is just a preliminary test of Ali's future big financial empire.
On 20 12, Ma Yun announced his resignation as CEO of Alibaba Group. Now, the reason may be found here. "Ma Yun may concentrate on expanding financial business in the future and make finance one of the pillars of the group." According to insiders of Ali Group. More news close to Alibaba's top management revealed that in the strategy of Ma Yun 20 13, Ali Finance will be transformed. Judging from the layout of Ali Finance in recent years, in addition to insurance, the "full license" of various financial businesses such as banks, securities, funds and trusts may be Ma Yun's ultimate goal.
"In 20 13, Ma Yun will set up seven financial centers in the country, mainly with guarantees, and small loans will be withdrawn one after another. In the next five years, he will bid for his own bank. "
The focus of Ali's financial expansion has shifted from Ali's small loans, which have been favored by the outside world, to the guarantee industry.
In June 2007, Alibaba officially launched the strategic cooperation with China Construction Bank and China Industrial and Commercial Bank in the field of SME financing, named "Ali Loan". After 2009, "Ali Loan" was split from B2B business and merged into Alibaba Group, which was responsible for the financing business of all subsidiary platforms of the Group, and later renamed as "Alibaba Finance".
Since then, Ma Yun once stepped up his pace. On June 20 10, Zhejiang Alibaba Microfinance Co., Ltd. was formally established, becoming the first microfinance company in China to fully meet the financing needs of small and micro enterprises in the e-commerce field, and also the first microfinance company in the e-commerce field. Subsequently, on June 20 1 1, Ma Yun went to Chongqing to set up the second Ali Small Loan. At the end of 20 12, a news swept across the small loan circle in Guangdong-Ali Small Loan may leave the third company in Guangzhou and will start business in Guangdong province.
Ma Yun waded into the small loan market and achieved good results. By the end of June 20 12, Alibaba Finance, a small loan company owned by Alibaba, had a total loan of more than 26 billion yuan. On July 20 of that year, Ali Finance had realized a one-day interest income of 6.5438+0 million yuan, and the non-performing rate of Ali's small loans was only 0.9%. For this reason, Ali Small Loan is praised as "the most profitable small loan company" by the industry.
However, due to the low leverage ratio of small loan companies, only 1: 0.5, the red line of funds also limits the development scale of Ali small loans. "Without capital leverage, it is difficult for Ali Finance to surpass banks and support the reconstruction of the financial system." Some industry experts said.
"Under various policy barriers, Ma Yun does not want to focus on small loans." The aforementioned sources pointed out. The leverage ratio of financing guarantee companies can be expanded to 10 times. With a registered capital of 654.38 billion yuan, you can get the highest loan of 654.38 billion yuan from the bank, which undoubtedly has a high profit rate. This is also the only way for it to finally challenge the bank.
In addition to Ali Finance, Ma Yun's financial chessboard has another wonderful hand-Alipay. On May 20 12, Alipay obtained the third-party payment license of the fund and officially provided third-party payment and settlement services for fund companies and investors.
A banker who did not want to be named told reporters that Alipay is an important fulcrum of Ali Finance's chess game. In the future, Alipay's business will expand to settlement, credit, bank cards, credit cards, supply chain finance and many other aspects. Science and technology, leading safe and comprehensive finance.
For China Ping An, we can explore the financial marketing revolution and break through the bottleneck of product and channel homogeneity through Zhongan Online, a new company. China Ping An owns many subsidiaries such as banks, securities, trusts, funds, life insurance, endowment insurance and health insurance. Can be converted into their online customers. In addition to the platform construction cost, insurance can be sold at the cost of110 by traditional channels, which brings great profit space. Online sales business is also recognized as a new channel for rapid business growth, and online sales premiums of many companies have doubled, even exceeding 400%.
Ma Mingzhe said in his internal speech during the Spring Festival of 20 13 that 20 13 is bound to be a year of accelerating and deepening new scientific and technological changes. As a traditional financial industry, Ping An's biggest competitor in the future is not other traditional financial enterprises, but the modern technology industry. Ma Mingzhe said: "What we are facing now is a competition between modern technology and traditional financial industry. Whoever runs fast will win. Modern technology is still progressing. After 3G, there will be 4G and 5G soon. What Ping An needs to do is to take the initiative to surpass and outperform modern technology enterprises. "
With regard to modern technology enterprises, Ma Mingzhe talked about domestic technology enterprises such as Tencent and Alibaba, and said that the pace of modern technology enterprises entering the banking industry is accelerating, with an aggressive corporate culture, a responsive organizational system, advanced online financial technology and a huge user base with high viscosity. Once the "access" policy restrictions are broken, it will quickly seize the market and have an overwhelming and devastating impact on the traditional financial industry.
Ma Mingzhe said that Ping An in China must be brave enough to "reinvent itself" and develop a new subversive business model. He believes that we can start from three aspects: first, introduce the most cutting-edge technology; Second, pay attention to customer experience and find a breakthrough from customer needs; The third is to explore new business models and apply new technologies to find new growth engines for Ping An. The Internet can be integrated with all industries in the future.
For Tencent, which has a wide network user base, media resources and marketing channels, "we pay more attention to the promotion and application of social networks." Ma Zeng said in an interview with the media, "For example, our network service, QQ number and micro-signal may be able to sell insurance in the future."
In the eyes of the horse, the Internet may also be integrated with all industries in the future. Although you may experience some "pains" at the beginning, it will make everyone feel that the traditional model has been subverted and will inevitably bring some changes, but the final general trend must not be "hostility", but must be a situation of complementary, integrated and win-win development.