Data acquisition:
Measure the sales of FMCG according to the data collected from the sales points distributed in various types and sizes of retail stores. Through these measures aimed at retail business, we can provide customers with the most basic materials in terms of product sales comparison, market trends and changes, and sales results among competitors. In addition, this service can also provide customers with important information about special display, pricing, distribution and shelf display in retail stores. According to the data and special research collected by the investigation team composed of customers, the purchase amount of fast-moving consumer goods by consumers is calculated. Through these customer investigation groups and special studies, we can provide a basis for understanding and analyzing customers' purchasing motives, attitudes, behaviors, purchasing methods and regional characteristics.
Three major studies:
Retail research: AC Nielsen Company began to conduct retail research in China on 1992. So far, the retail research business in China has increased by 10 times. In order to meet the increasing customer demand, AC Nielsen has accelerated the expansion of retail research and development. At present, retail research covers more than 50 categories of non-durable consumer goods in major cities and towns across the country, and regularly provides customers with retail reports of related products in various places.
AC Nielsen provides accurate and concise insights and information to customers who want to do business in China, enabling them to make business investment and strategic decisions in the fast-growing consumer goods market. Macro and micro information needs that AC Nielsen can meet.
Thematic research: AC Nielsen has conducted thematic research in more than 65,438+000 cities in China, including single and continuous qualitative and quantitative analysis to help all walks of life understand their consumers. The original research tools developed by AC Nielsen include the basis for forecasting the sales volume of new products, customers eQTM and Winning BrandsTM for measuring brand equity, and advertising testing services, making full use of its global research experience to serve customers in China. The recently launched online research service helps customers complete research projects in a more timely manner.
Media research: AC Nielsen's advertising research service continuously monitors the advertising situation of TV newspapers and periodicals, and calculates the advertising cost according to the published advertising pricing. The results can be used to measure the income generated by media, products and brands, judge which advertising carriers are effective when and where, understand the advertising trends of competitive brands, and improve their own advertising strategies. The advertising library with rich materials can provide advertising ideas of various products at any time. At present, the advertising monitoring service covers 1000 TV channels and more than 300 newspapers and magazines in more than 300 cities across the country.