Beijing's own brand passenger cars and high-end off-road vehicles production bases, as well as southern economic cars and cross-type passenger cars as the main body. Fully develop self-owned brand cars, including A0, A-, A+, B and other car products, off-road vehicles and cross-type passenger cars. B. Independent brand off-road vehicle business
Taking Beijing Automobile Factory as the main body, we will build a production base of Beijing's own brand low-end SUV and military light off-road vehicle.
C. Joint venture brand passenger car business
With Beijing Hyundai as the main body, it has introduced all kinds of passenger cars from Hyundai in an all-round way, made full use of the existing production capacity, upgraded its brand position, and become the best passenger car enterprise in China.
D. new energy vehicle business
Taking Beijing New Energy Automobile Company as the main body, through joint venture and cooperation, we have mastered the three core technical resources of "battery, motor and electronic control", and developed a series of passenger car products mainly based on pure electric power, supplemented by hybrid power, relying on the R&D advantages and platform resources of independent brands.
E, product development business
BAIC will set up a new R&D center and become the core institution of BAIC's independent R&D and independent innovation system; Complete the construction of Shunyi R&D base, and form a relatively complete capacity of passenger car development, trial production and test verification.
F. Powertrain business
According to the development needs of Beijing automobile's own brand, Beijing Automobile Powertrain Company completed the acquisition of Saab turbocharged engine and other related core technology assets while carrying out strategic cooperation with Bosch, actively mastered advanced product research and development and manufacturing core technologies, and developed engine and transmission products suitable for the development of Beijing automobile's own brand.
Create an operation platform and give play to the cluster effect.
Grouping and large-scale development are the fundamental guarantee for automobile enterprises to become bigger and stronger and achieve long-term development. After more than three years of "collectivization" reform, BAIC Group has developed from a strategic holding company to an industrial operation group integrating strategy, property rights, operation, finance, human resources, products and brand management, and has successfully built five platforms: vehicle manufacturing, parts development, independent research and development, service trade and reform and adjustment. Xu Heyi, Chairman of BAIC Group, said that the establishment of BAIC, as the latest achievement in implementing the collectivization development strategy, reflected the full integration of internal resources of BAIC system. Relying on the platform of BAIC Group, BAIC Group can not only establish its dominant position in technology development, cost management and brand building as soon as possible, but also show more efficient operation efficiency in attracting talents, improving industrial chain, acquisition and restructuring. For example, with BAIC as the platform, BAIC will attract more high-end talents. In the next two or three years, the R&D team of self-owned brand passenger cars will be expanded to more than 1000, and the number of "returnees" will be expanded from more than 1000 to more than 300.
Moreover, during the Twelfth Five-Year Plan period, it will be an important trend to realize the scale of automobile enterprises through mergers and acquisitions, and a clearer asset business structure will also be more conducive to the acquisition and restructuring of the group. Xu Heyi, Chairman of BAIC Group, said that it is the primary task to improve BAIC's position in domestic and foreign industries as soon as possible. In the future mergers and acquisitions, BAIC will also play an important platform role. Industry analysts believe that the automobile industry has the characteristics of scale. The establishment of BAIC Co., Ltd. will cooperate self-owned brand passenger cars with successful enterprises such as Beijing Hyundai and Beijing Benz, which will have obvious effects in absorbing manufacturing experience, controlling procurement costs and opening up marketing channels.
Aiming at the capital market and broadening the financing channels, as we all know, sustained and good financing ability is a powerful guarantee for the development of enterprises. The important goal of establishing BAIC is to land in the capital market, broaden financing channels, establish a diversified and sustainable capital replenishment mechanism, and continuously expand the capital scale and overall strength of BAIC.
The state explicitly encourages large automobile groups to become bigger and stronger, and in this process, leveraging the capital market is one of the main ways. After the establishment of the joint-stock company and the completion of asset injection, listing financing has become the next strategic choice of BAIC. According to industry insiders, the establishment of BAIC has multiple meanings. One is to build a business platform for the development of self-owned brand passenger cars, and the other is to promote the overall listing of BAIC. The two goals complement each other, pushing its independent passenger car business to a benign development track.
From the practical needs, the establishment of BAIC has created a brand-new financing platform for the development of self-owned brand passenger cars and broadened the financing channels. It is reported that the listing of BAIC is expected to take about two years. Before the official listing, BAIC will mainly raise capital funds through private placement and obtaining private equity funds. At the same time, due to the good operating conditions of BAIC Group in the past two years, it has obtained high loan credits from banks, and can also provide financial guarantee for its own brand passenger cars through debt financing.
Product layout, seeking leap-forward development.
The development level of self-owned brand passenger cars is the competitiveness of an automobile enterprise group. To this end, BAIC has technically put forward the goal of building a "strong BAIC", and since 2007, it has assembled all aspects of human resources to form a research and development team, set up a passenger car business unit, and set up a powertrain and new energy company. The most important thing is the successful acquisition of intellectual property rights related to Saab, which laid a solid foundation for BAIC's own brand.
Xu Heyi said that BAIC's acquisition of Saab's intellectual property is the first time that a domestic enterprise has acquired the core technology asset "know-how". From the beginning, BAIC mastered the design and development process, core technical data and supplier system, which made the design, development and industrialization of BAIC's own brand passenger cars three to five years ahead of schedule. The research and development of four platforms of BAIC based on Saab technology has also been fully launched. According to the plan, in the next five years, BAIC self-owned brand passenger cars will launch more than 20 new cars on 9 platforms, covering all product lines from A0 to C-class cars, light and heavy off-road vehicles and crossover vehicles. Moreover, by 20 15, the annual production capacity will reach 700,000 vehicles, and BAIC will become one of the first-class and internationally influential large automobile enterprises in China.
Since then, the establishment of BAIC has fully demonstrated the strength, determination, will and strategy of BAIC to develop its own brand passenger cars under multiple guarantees. BAIC has blossomed, and its own brand will set sail.