This paper analyzes the reasons why Coca-Cola Company failed to change its distribution plan.

In 1980s, Coca-Cola Company once faced the situation of losing competition, and its market sales volume was once surpassed by Pepsi, which was far behind. Moreover, the market share of Diet Coke, another sugary cola, is also rising, which directly threatens the market position of Coca-Cola. After consumer testing, Coca-Cola Company attributed all this to the sweeter formula adopted by its competitors. 1985, the Coca-Cola Company finally made up its mind to imitate its competitors, changed this "mistake", introduced a new Coca-Cola with a sweeter formula, and stopped the production of traditional Coca-Cola in the following days to prevent the two products from killing each other. Who would have thought that this behavior angered consumers who could not buy traditional coca-cola The new cola has become a short-lived product of public criticism and has been unanimously resisted by consumers. Coca-Cola Company had to change course and resume the production of its original products. In fact, the Coca-Cola Company had passed tens of thousands of consumer tests before launching the new Coke, and then based on the well-founded test results, it launched a new Coke that it thought could cater to consumers' tastes. However, all kinds of scientific tests simply ignore the investigation and analysis of consumers' public cognition of Coca-Cola. Coca-Cola, founded at the beginning of last century, has become a symbol of the United States to some extent and a part of the daily life of the American people. It is as imperceptible as air, but it is indispensable. Stopping the production of traditional Coca-Cola just to cater to the taste is like rashly cutting off some kind of spiritual pillar, which is rude and simple, and the anger of consumers can be imagined. Although the new coke became a victim of insufficient market analysis, the final outcome was very comedy. Behind the dark clouds, there is a ray of hope. A traditional Coca-Cola has been lost for a short time, and consumers are more aware of the importance of traditional Coca-Cola to their lives and spirits. The emotional bond between consumers and Coca-Cola is therefore stronger and deeper. No wonder some people later suspected that this was a marketing event deliberately planned by Coca-Cola Company!