Land Rover is one of the world's four-wheel drive companies and a British off-road vehicle brand. It was founded by Maurice Vilks? , founded in 1948? . Land Rover was translated as "Land Rover" in Chinese mainland. When it was listed in China, people found that the word "Land Rover" had been registered as "Land Rover" in China. In 2003, Land Rover brand set up an office in China. In 2009, Land Rover has brought its 20 10 Land Rover Range Rover, Land Rover Range Rover Sport Edition, Land Rover Fourth Generation Discovery and Land Rover Freelander Second Generation to China successively. On March 20 10, Land Rover Defender was listed in China.
At the beginning of 20 18, land rover's new range rover sport plug-in hybrid vehicle P400e? .
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Brand culture
Purity: Purity refers to the reasonable integration of realistic and historical factors. While understanding the past and tradition of Land Rover, we strive to find new things and stay ahead. It tells us to be willing to pay, full of enthusiasm and passion, go our own way and never look back.
Courage: self-confidence and ability to improve life expectation and overcome fear. Everyone should work hard, be good at thinking, be honest and trustworthy; Pay attention to discretion when exploring and have a clear purpose; In adversity, we should carry forward team spirit; Look for the goal and go forward bravely. Although Mount Tai is the top of the mountain, its color will not change, and it has a fearless spirit.
Adventure: Adventure tells people to open their hearts and embrace the world. It is a state of mind, an attitude towards life, and it cares for everyone. It tells people to dare to be unconventional and pursue unremittingly. The purpose of exploring in the vast Yuan Ye is clear, in order to try to find the best way to protect the environment. People and wild animals like to explore, but wild animals explore to find food.
Extraordinary: becoming a pioneer of nature; Compassionate, brave and persistent; Both the feelings of ordinary people and extraordinary personality charm; Become an expert in something, but at the same time approachable; Stand upright without affectation. It is closely related to leadership and charisma, shining with inspiring light, and can cope with it under any circumstances. Never arrogant, narcissistic, or maliciously attacking others.
Land Rover is famous for its four-wheel drive: since its establishment, it has been committed to providing drivers with an ever-improving four-wheel drive experience. In the field of four-wheel drive, Land Rover not only has advanced core technology, but also is full of enthusiasm for four-wheel drive: he is recognized as an authoritative innovator of four-wheel drive in the world. Although Land Rover is constantly improving its products, it has always been adhering to the fine tradition of combining company value with lean design.
Baidu Encyclopedia: Land Rover