1, supply chain layout. As a large sports brand, Anta has a huge supply chain system. In the layout of the supply chain, taking into account factors such as raw material procurement, production technology, logistics and distribution, Anta will choose to arrange the production area in a more convenient and cost-effective area to improve the efficiency of the supply chain and control operating costs, so the production area of Anta is not in Huainan.
2. Geographical advantages. Huainan, as a prefecture-level city in Anhui Province, China, has a relatively weak industrial base and industrial chain. In contrast, Guangdong, Zhejiang, Fujian and other regions have stronger regional advantages and industrial agglomeration effects in manufacturing and sports industries, which are more suitable for the origin selection of sports brands such as Anta.