The fishing history of the elderly in Wen Yi
Chen Ou, a man who once made countless China women scream for him.
3 1 year-old Chen Ou has been ranked as 16 on the Hurun IT Rich List.
Still in this year, his Jumeiyou product was once the preferred e-commerce platform for every beauty-loving woman and was listed in the United States.
It is worth mentioning that Chen Ou has set a new record for the youngest CEO of American listed companies.
20 15 in the second year, Chen Ou was named the top ten young rich people in Asia; Two years later, he was awarded the title of "20 17 Top Ten Outstanding Young Entrepreneurs in China".
Chen Ou, who has just turned 30, has made enviable brilliant achievements. All this was brought to Chen Ou by Jumeiyou.
However, when something is strong, it becomes old, but it is easy to fold. Jumeiyou, which just reached its peak, soon disappeared in the world. In three years, the market value shrank by 30 billion, and finally it was dismally delisted in 2020.
What happened in the meantime? Why is Jumeiyoupin so successful? What's life like in Chen Ou?
No one's success is accidental, everything is an inevitable result, but many things that we can't see or understand still happen. Anyone's success is inseparable from the family education he received from childhood.
Bing Xin said:
Chen Ou's success is inseparable from his strict father and hard work.
At that time, many netizens questioned that Chen Ou's success depended on his second-generation official status.
Chen Ou's father is the deputy director of the local prefecture-level city. As for what happened, let's look at Chen Ou's childhood.
Father Chen is very strict. If Chen Ou doesn't win the first place in the exam, he will be defeated.
In order not to let Chen Ou play games, the computer is in his parents' room; Chen's father will carefully check whether the computer is hot or not every time, and will also judge whether he will lie when asking questions.
Therefore, although it is difficult to get his father's approval, when he went abroad to study with the first grade, advanced placement and full scholarship, his father was sincerely happy and proud.
These sowing and harvesting have enabled Chen Ou to keep forging ahead and make new achievements.
In such an environment, it can be said that Chen Ou's indomitable and powerful experience has been tempered. This is one of the reasons why Chen Ou didn't fall down after several ups and downs in the shopping mall, and he has made great achievements in venture capital for many times.
In a later interview, Chen Ou also thanked his father for his strict demands on him since he was a child, which made him sharpen his strong character and thought that strict discipline was Chen Ou's greatest asset.
When Chen Fu was a sophomore in Chen Ou, he gradually let go of Chen Ou's discipline. At this time, Chen Ou won a scholarship from Nanyang Technological University with excellent results.
Chen Ou, a foreigner, can live according to his own ideas, without his father's strict discipline, especially playing games without restraint.
And the game talent is very high, and I won the top three in Singapore when I went to the competition.
Chen Ou, who loves to play games, didn't indulge in wasting time like most people. Instead, he used his high understanding of games to build a game platform (GGgame) and earned tens of millions of dollars. Chen Ou's genius business mind began to show.
But in Chen's view, being admitted to a famous university and taking a part-time job is the best way out.
So he advised Chen Ou to apply for Stanford MBA many times, and Chen Ou gave up the company after weighing the pros and cons many times and concentrated on preparing for Stanford University.
Chen Ou asked Li Xiaodong to help manage GGgame, but Li Xiaodong gradually took control of the whole company. Faced with this situation, Chen Ou can only transfer all the shares, and deeply remember this lesson.
Chen Ou, who is studying in the United States, has never forgotten his road to entrepreneurship. In the past two years, I have set out to start a business many times, only to be more sure to start a business after returning to China in the future.
In Chen Ou, USA, we often get in touch with local entrepreneurs in order to get in touch with more resources.
At the same time, Chen Ou and several China students organized a small gathering called "CEO" at Stanford. The people involved are all people who want to start a business, and often exchange ideas and discuss the acquisition of resources.
At the same time, Chen Ou got to know his most important investor-Xu Xiaoping (one of the founders of New Oriental Education Group) in Beijing through the introduction of his brother Guo Quji.
It can be said that during his two years in Stanford University, Chen Ou laid a solid foundation for the success of Jumeiyoupin.
In 2009, Chen Ou graduated and returned to China to start a new career. He returned to Stanford with his younger brother Dai Yusen.
Two people can be said to be like-minded, and neither of them likes to play by the rules in big companies. Dai Yusen said he didn't want to be a screw in a big company.
Two powerful young players who are eager for freedom and want to achieve great things have set off an exciting wave in the domestic Internet industry.
However, the first step of two people was overturned; Still in the game industry, Reemake Company was established.
Contrary to expectations, the foreign model they moved to did not conform to the actual situation in China.
The company tossed about for months and got nothing. Both of them agreed that it should be reformed, but they disagreed on the direction.
Chen Ou wants to enter the field of e-commerce, while Dai Yusen wants to enter the field of community.
At the same time, in the field of e-commerce platform, Taobao and Meituan have been on the Internet.
Facing the historical period of rapid development of domestic Internet economy, Chen Ou decided to seize the opportunity to transform the company into e-commerce. After market research, Chen Ou found that the beauty market is the best opportunity.
Considering that China is the third largest beauty consumption market in the world, there is no head platform worthy of consumers' trust in the beauty field, and online shopping can have greater preferential strength than physical stores, which finally coincides with the historical opportunity of the rapid development of the Internet economy.
On 20 10, Chen Ou established Tuanmei. Com (the predecessor of Jumeiyou) is at the fastest speed. In the form of limited group purchase, the goods purchased by agents are sold to consumers.
The price in Tuanmei.com is nearly 40% lower than that in the counter due to the reduction of fees such as middlemen, store rent and wages.
With such a huge price advantage, beauty lovers flock to register as group beauty users. In a few months, more than 654.38 million+buyers registered.
I'm glad to see a good start and win 2 million support at the same time. Decided to change its name to Tuanmei. Com jumeiyou products.
The sales in the first year was 20 million, and the sales in the second year exceeded 500 million.
Jumeiyou quickly occupied the market and sprinted to the top spot of beauty e-commerce, establishing a good image of genuine low price in the hearts of consumers.
Seeing the good performance of Jumeiyoupin, Sequoia Capital invested10 million USD in Chen Ou. In order to let the company by going up one flight of stairs and let more people know about Jumeiyou products.
Encouraged by Xu Xiaoping and suggested by the board of directors, Chen Ou actively participated in TV programs and frequently increased the exposure.
Take yourself as the product spokesperson and shout out that resounding slogan: "I speak for myself".
Participated in TV programs such as Infinite Innovation, Super Girl and Everyday.
Let more young people know about Jumeiyou products through the exposure effect of high-rated programs.
However, Chen Ou was criticized for his frequent appearance in the program, and Chen Ou had to reduce the frequency of his appearance on TV.
But these are enough to make Jumeiyou a trusted beauty e-commerce platform.
Jumeiyoupin 20 14 is listed in the United States.
For a time, young Chen Ou and Jumeiyoupin had unlimited scenery, but they didn't know that the crisis of prosperity and decline came quietly.
A franchisee named Peng Yan Hengye of Jumeiyoupin was exposed to selling fakes.
This caused an uproar, and many netizens also said that they had bought fakes and initiated complaints to Jumeiyou.
In the face of the crisis, Chen Ou not only refused to apologize and tried to solve the problem, but publicly refuted with netizens and refused to admit selling fake goods.
The indisputable fact of fake goods has hit the face of Jumeiyou's authentic image of "no fake goods on the whole platform".
Since then, it has been spurned, the company's share price has dropped from $39 to $5, and its market value has directly disappeared by nearly 60% * * *1200 million.
Bad news came one after another, Chen Ou's Bole Xu Xiaoping withdrew his shares, and Dai Yusen, a pioneering coin for many years, also left.
Prior to this, a crisis broke out on the occasion of the third anniversary of Jumeiyou.
At that time, it was decided to carry out price reduction promotion on this day. As a result, the server was completely down for several hours, leaving enthusiastic consumers waiting all night without responding.
It also caused the backlog of goods not to be sent out, and it was useless for consumers to explode customer service. At this time, Jumeiyou has lost its integrity.
The common people all know this truth, and we should be honest in doing business. We don't know whether Chen Ou was carried away by success or suppressed by his competitors.
But fakes are facts, and mistakes can't be changed, and mistakes can't harm people.
Nowadays, Jumeiyou products almost disappear from people's sight, and are replaced by e-commerce companies such as Tmall, JD.COM and Pinduoduo.
Maybe he was often beaten when he was a child, which tempered Chen Ou's indomitable character.
Chen Ou turned his attention to the mother-infant e-commerce market and invested in "Baby Tree". Soon after, Baby Tree was listed in Hong Kong. In this war, Chen Ou won 600 million yuan, and the return on investment almost doubled.
But after a decision, Chen Ou was laughed at by Wang Sicong.
The reason is optimistic about the huge business opportunities in the charging treasure market, and Wang Sicong ridiculed that if this success is popular. Facts have proved that Chen Ou has a better business vision than Wang Sicong.
Compared with Chen Ouliang's performance, Wang Sicong's performance is really bleak and full of negative news.
Chen Ou spent 300 million yuan to buy Street Power, and it took only one year to make a profit. After Jumeiyoupin incident, Chen Ou made two successful investments.
It is not difficult to see that Chen Ou has grown a lot in his previous experience and gained a lot of valuable business experience.
Although Street Power and Baby Tree are no longer as attractive in the spotlight as Jumeiyou products used to be, and there is no high-profile listing and marketing promotion, unconsciously, Street Power has become the overlord in the field of charging treasure.
Some people say that Chen Ou is lucky. Throughout Chen Ou's experience, we can find that every step of Chen Ou is extremely precise. Although luck is also a part of strength, luck needs more strength to grasp.
Chen Ou, who is over 30 years old, may have lost some youthful vigor, but after experiencing a huge storm, she has become more calm and restrained. Perhaps it is this calmness and introversion that makes Chen Ou successful again.
I hope that Chen Ou can be Do not forget your initiative mind, be sincere-oriented, truly stand on the standpoint of consumers, and build a trustworthy and real platform. I believe that time will give the answer!