â–¡ Formulation and implementation of sales policies
(A) the content of the sales policy
1. Sales policy refers to the sales manager's policy on promotion and operation within his own business scope.
2. Sales policies are divided into long-term policies (3-5 years) and short-term policies (1 year); The sales manager decided on the short-term policy.
3. The formulation of sales policy should be based on the purpose of the company's operation.
(B) How to establish a sales policy
1. Define the company's business objectives and the policies of the chairman and his immediate superiors, and formulate appropriate sales policies on this basis.
The sales department must make policies for all aspects (such as market development, profit improvement, advertising, collection management, etc.). ).
3. Make sales policies according to the annual business priorities and the company's business policies.
(C) the implementation of sales policies
1. In addition to oral announcement or explanation, documents should also be published so that the policy can be correctly and thoroughly implemented.
2. Try to avoid the situation that "I (the boss) think that the relevant personnel (subordinates and others) have understood it, but in fact I don't fully understand it".
3. After the sales policy is published, it still needs to be explained repeatedly.
Article from: China Marketing Network (www.b770.com) Original link:/downinfo/9370.html.