Did the bicycle factory that made ofo make money?

At the beginning of April, Meituan announced its wholly-owned acquisition of mobike. Subsequently, it was speculated that ofo could maintain independent operation. At the end of April, ofo denied the rumored news that ofo was acquired, and stressed that ofo will maintain long-term independent development with the support of many investors. So some people questioned, did you make money for the bicycle factory where ofo made cars?

Last May, when * * * was still enjoying the popularity of bicycles, Phoenix Bicycle, a subsidiary of Shanghai Phoenix, reached a strategic cooperation agreement with ofo. According to this agreement, the supply of Phoenix bicycles to ofo may reach 5 million, which is expected to bring a lot of profits to the company.

However, times have changed, and the cooperation between the two sides has been greatly reduced in the context of a very high bicycle base. Yesterday, Shanghai Phoenix announced that the bicycle transaction volume between the two sides was less than 40% compared with the expected completion rate of 5 million. In addition, the 20 17 annual report shows that the supply of Phoenix bicycles to ofo may be less than 65,438+10,000 in the first four months of this year.

According to the announcement of Shanghai Phoenix, as of the announcement date, Phoenix Bicycle (holding 565,438+0%) * * has provided 65,438+0,866,5438+0.6 million bicycle products to Dongxia Datong (Beijing) Management Consulting Co., Ltd. (hereinafter referred to as Eastern Xia Datong) and its affiliated companies, achieving sales income of 637 million yuan.

According to Shanghai Phoenix, in the case of full purchase, Phoenix Bicycle will gain 40 million yuan. Shanghai Phoenix, with a net profit of 52.88 million yuan from 20 16, is also expected to make considerable profits from this transaction.

Regrettably, one year has passed, and the cooperation between the two sides has not produced much effect. It is estimated that the actual transaction volume between the two parties is only 37.23% as expected in the agreement.

According to Shanghai Phoenix's forecast that "5 million vehicles will earn 40 million yuan", the bicycle profit of each Phoenix bicycle is around 8 yuan. According to this estimation, the overall profit of the company selling 186 1600 bicycles to Dongxia Datong is about14.89 million yuan.

Although the two sides failed to produce good results, Shanghai Phoenix spoke highly of this cooperation. The company said that the cooperation with ofo brought certain orders to the company, further improved the brand awareness and market influence of the company in the bicycle industry, improved the company's capacity utilization efficiency and operating performance, and had a certain positive effect on the company's development.