Double brands, sprint kiwifruit high-end market
As an unpopular fruit, kiwifruit has unique advantages and economic benefits, and with the demand of consumers, this industry has a very good development space and trend. Chengdu Qi Min agriculture came into being under such market demand. Qi Min Agriculture, founded on 20 12, adopts the brand operation mode of "demonstration base+exclusive cooperation+farmers". At present, the base area of exclusive deep cooperation has reached more than 8,000 mu, forming a stable high-end kiwifruit seed production base with modern processing equipment and perfect supply chain management system.
In kiwifruit breeding, Qi Min agriculture has also invested great energy. After years of hard work, we have finally cultivated a domestic high-end kiwifruit variety recognized by the China market. On June 20 17, 10, Qimin golden millet was put on trial sale for the first time, which attracted great attention. The supply of fruits in major supermarkets is in short supply, and the future can be expected! Branding is the stepping stone for agricultural products to become high-end markets. In terms of brand building of kiwifruit, Qi Min agriculture adopts dual-brand operation, and launches two brands of Qimin Golden Rice and Juicy Golden Rice to sprint the high-end market of kiwifruit in China.
At this meeting, the author witnessed the first peach auction of two exciting brands-Qi Min Jin Mi and Zhi Zui Jin Mi. At the meeting site, the first peach of Qimin Jinmi 20 19 was produced in a fierce auction. Mr. Lin Zhongzhou, a standard fruit industry from Guangzhou Jiangnan Market, picked the first peach for 30,000 yuan/piece, and the most expensive kiwi fruit in China was born!