A Brief History of the Development of Shenzhen Suibao Department Store

Before 1998, the retail business competition in Shenzhen entered a white-hot stage, and various new retail formats, such as large-scale comprehensive supermarkets, shopping centers, warehouse-style shopping malls, specialty stores and various convenience stores, were established one after another, forming the Warring States situation in Shenzhen, and Suibao Department Store was also announced during this period. Located in Nanyuan Road, a sparsely populated commercial street, with a business area of 1.8 million square meters and a floor of 10, Suibao Department Store, which has a wide range of goods, does not have any commercial advantages. However, after the brutal commercial war, many businesses have fallen or even disappeared, while Suibao Department Store has been steadily rising, which not only achieved a series of achievements affirmed by the government and citizens, but also brought prosperity to Nanyuan Road, a new commercial street, all of which originated from the market management concept of Suibao family.

From the very beginning, Shenzhen Suibao Department Store put forward that "it is not what to sell, but what customers need to sell". Over the past few years, Suibao has continuously enriched the variety of goods, especially taking the lead in setting up a full range of sewing button counters, hardware cabinets necessary for home life, and accessories cabinets for various daily necessities, including sewing machine needles, tooth scissors for cutting clothes, handles and lids of various pots, men's vests, Beijing walking shoes, etc. From these little things, we can see the good intentions of Suibao Department Store to customers. In 20 13 years, Suibao's products expanded by more than 20,000 varieties compared with the original opening, which not only won the trust of mass consumption, but also ensured the overall growth of other commodity brands.

In the process of paying close attention to service quality, Suibao also launched a series of sensational measures for Shenzhen consumers, and won the trust of Shenzhen citizens with its own efforts. As early as 1996, Suibao took the lead in opening several Suibao shopping carts to pick up and drop off customers free of charge, which caused a great sensation in Shenzhen society. The media in Shenzhen highly praised this initiative for the sake of consumers with warm words. The five distinctive characters of "serving the people", which were once forgotten by us, were re-established by Suibao. With the participation of management experts, Suibao launched a series of public welfare activities, which enabled Shenzhen citizens to enjoy the affection of Suibao.

In terms of after-sales service, Suibao has been persistently delivering goods to customers for many years. Who has ever seen an enterprise with an annual output value of over 100 million deliver goods to customers for a bag of rice and a barrel of oil? Sui Bao did this. However, Suibao is not satisfied with this. In order to further improve the service quality, Suibao upgraded the smiling service to the level of knowledge service, and made substantial progress in various technical trainings such as service theme, open technical training and various public welfare activities.