What does roadshow mean?

Roadshow is to attract the attention of the target group, make them interested and finally achieve sales through live demonstration. A way to give a speech in public places, display products, promote ideas and promote your company, group, products and ideas to others. Roadshow was originally a widely used way to promote securities issuance in the world.

On the basis of roadshows, we should not only publicize and sell on the spot (mainly for consumers), but also add a new purpose, that is, attract the attention of target merchants (target distributors) and promote their interest and final recognition through the display of their own products and sales methods. Because the roadshow at this time is not only publicity and sales, but also to attract dealers.

Extended data

The purpose of roadshow is to promote the communication and exchange between investors and stock issuers, so as to ensure the smooth issuance of stocks.

In overseas stock markets, stock issuers and underwriters should achieve the following objectives according to the roadshows:

(1) Find out the needs of strategic investors, so as to determine the circulation, price and timing, and ensure key sales.

(2) enable strategic investors to understand the issuer's situation and make price judgments; Use the sales plan to form competition among investors and maximize price evaluation.

(3) To lay a foundation for the issuer to maintain the relationship with strategic investors.