GS company information

After being separated from LG Group, GS Company achieved good results in the first year, with sales increasing by 20% to 27.6 trillion won and net profit increasing by 18% to 1.59 trillion won. The goal of GS Company is to "pursue value first". For this reason, GS company has been widely recognized in various fields and become an unshakable value leader by constantly pursuing the growth of value, honest management and the challenge of international cooperation. The business philosophy of GS Company is "to look forward to the future with customers and create new life value". The development policy of GS Company is to take customer satisfaction, improving life value, respect and care, enthusiasm and vitality, pride and so on as some values, so as to make the enterprise develop into the best enterprise.

■ Building GS brand

In order to build the brand of GS, the company unified 3,400 gas stations, filling stations, 2 100 GS convenience stores and about 150 construction sites at home and abroad with the image of GS, which reflected the corporate brand. In order to promote the GS brand, the company vigorously publicized and gave full play to the advantages of direct contact between subsidiaries and consumers, which made the GS brand successful in a short time.

After GSRetail changed its name to GS25 convenience store, it didn't affect its brand, and achieved the amazing result of being the first in sales for seven consecutive years. GS TV shopping is also a new name, but it has not affected the company's brand. Last year, GS brand won the first place in TV shopping fields such as "Korean Industrial Customer Satisfaction", "National Trademark Competitiveness Index" and "National Customer Satisfaction".

In the first year of its establishment in 2005, GS successfully ensured its popularity and closeness. This year, the company plans to manage its brand systematically to ensure the unique image of GS. In order to achieve the company's "highest brand value" in 20 10, the company will consolidate the integrity of the brand, prevent the misuse of the brand and protect the brand value by cultivating and establishing the use standards of trade names and trademarks.