I have coveted the mainland market for a long time.
It is reported that Qingyan is made up of the famous Accantia Health &；; Beauty is one of the best-selling skin care brands in the UK market. The brand has a sales history of 20 years in Malaysia and Singapore, and has entered the China market for nearly 20 years. In fact, the most active cosmeceuticals in Chinese mainland market are mainly from four French and American brands. Vichy, la roche-posay, Yiquan, Yang Ya, and Frestech also set up counters in many pharmacies. However, compared with the cosmetics in traditional department stores, the competition of cosmeceutical products is much less. According to relevant surveys, the annual growth rate of the mainland cosmeceutical market is as high as 10% to 20%, which is twice that of the current European market. At the same time, the existing domestic cosmeceutical brands are far less competitive than foreign brands.
As a result, Qingyan has long been concerned about the mainland cosmeceutical market, and has sent people to large cities with prosperous businesses for field visits. A senior executive revealed in a market survey in the first half of this year that it is conservatively estimated that the sales volume will reach US$ 5 million within three years after entering the mainland of China. It is understood that apart from three factories in Europe, Qingyan has no factories in Asia. Duccio Baldi, its vice president, said that it might choose a factory in China as a partner and authorize the factory to produce products.
Enter Chengdu with the help of Lippo.
In Qingyan's Chinese mainland market expansion plan, the first stage goal is to enter 200 pharmacies and personal care stores this year, of which Chengdu will account for 150. This month, Qingyan will first enter 50 top pharmacies and personal care stores in Shanghai.
Entering the mainland market for the first time, Qingyan chose a pharmaceutical company as a partner and used its ready-made channels to expand rapidly. Duccio Baldi, vice president of Qingyan, once admitted that the company didn't know much about the Chinese mainland market, so this time it will choose to expand through the pharmacy channel. It is reported that through many investigations, Qingyan has identified a distributor with thousands of chain pharmacies in Chengdu market. A person familiar with the matter told the reporter that this channel has just acquired 5 1% shares of Chengdu Baixin Pharmaceutical Chain and Chengdu Kexun Pharmaceutical Co., Ltd. of Indonesian Lippo Group in Chengdu. Through the acquisition, Lippo now has 1800 chain pharmacies in Chengdu market, so Baldi determined that this would be a good ready-made channel.
The reporter called the after-sales service center of Chengdu Baixin Pharmaceutical Chain yesterday. A person from the center told the reporter that the matter of Qingyan should be asked to Lippo Group, but the staff of Lippo Group who had been stationed in Chengdu to study the cosmeceutical market had been withdrawn. After many twists and turns, the reporter did not find the relevant person in charge of Lippo Group yesterday. However, insiders revealed to reporters that in September this year, Qingyan will enter Chengdu and enter the 150 pharmacy under Lippo. In March next year, Qingyan will also enter the markets of Nanjing and Beijing, and then gradually expand to other cities.
Qingyan, a famous British cosmeceutical brand, entered Chengdu in September.
In September, Guangzhou brand cosmetics exhibition was in full bloom in Pazhou.
Dior Regenerative Elastic Repair Essence went on sale in September (Figure)
In September, a new product, cleansing oil, was launched.
Malaysia Perfect Company officially settled in Yangzhou in September.