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An American online streaming service provider, affectionately called Netflix and Netflix by domestic American TV fans, has quietly emerged, impacting the advantages of traditional TV platforms with high-end self-made American TV dramas and breakthrough scheduling. The House of Cards produced by Netflix 20 13 has been pushed to the forefront of global attention, and then several dramas such as Hemlock Forest and Women's Prison have maintained super-high quality and become phenomenal topics. According to American media Variety, Netflix, a global streaming media giant, signed its first licensing agreement with iQiyi in China. Robert Roy, vice president of Netflix streaming service company, made the announcement at the annual APOS meeting in Indonesia. Variety quoted a Netflix spokesman as saying that this is a new agreement, and it can't provide more details, such as when Netflix content first appeared in the China market. Netflix had previously tried to enter the China market as a service operator, but the regulatory resistance was too great. In the earnings conference call at the end of 20 1 1 third quarter, the company indicated that applying for a license may be the way to enter China.