20 14 Ningbo yuechuan investment holding co., ltd establishes Paramo brand. In the first half of 20 14 alone, THEPARAMO opened more than ten brand stores in major SHOPINGMALL and well-known department stores in China at an alarming rate, and all of them achieved excellent sales results. In the second half of 20 14, Paramo has spread all over the first-and second-tier cities in China, including Beijing, Shanghai, Hangzhou, Ningbo, Huzhou, Shaoxing, Jinan, Nanjing, Zhengzhou, Changsha, Shenyang, Changchun and Harbin, with more than 30 stores.
Positioning is the key to Paramo's sudden emergence, but in order to realize the strategic intention of differentiation, a lot of supporting work needs to be done behind it. Citing Italy's exquisite production technology and combining the most fashionable and in-depth design concepts in Europe and America, the products are divided into six series in style, and the rich product categories can meet the needs of urban life and any occasion. About 10% products are set as cooperative product series every year. The so-called cooperative product series refers to the cooperation between THEPARAMO brand and the outside world (including artists, stars and celebrities from all walks of life); In addition, about 20% of the products are produced in Italy.