Consumer happiness is the cross field of consumer behavior and happiness economics, and many scholars at home and abroad have a strong interest in this field. The research on CWB abroad is relatively early, and the results are relatively rich. In China, CWB has few formal academic articles.
Hexing Group Co., Ltd. was established in 1988, mainly producing automotive electrical appliances, electronics, electronic connectors and terminal low-voltage appliances. The Group has more than 2,500 employees, with a construction area of 80,000 square meters, registered capital of 654.38 billion yuan and total assets of 300 million yuan. In 2009, the Group achieved sales of RMB 7,654,380+million.