How does global Tesco position its products to win the favor of overseas consumers?

The rapid growth of global Tesco's profitability benefits from its excellent internet genes: in the introduction of new products, global Tesco relies on the product market data and customer behavior analysis data provided by the database to find marketable goods that meet the needs of users and keep reasonable stocking, ensuring the success rate of product development, minimizing inventory scale and maximizing warehouse efficiency; In terms of precision marketing ability, global Tesco mainly relies on multi-dimensional three-dimensional marketing models such as community marketing, keyword bidding ranking, search engine optimization, forum marketing and email marketing. By accurately grasping the consumption needs, habits and Internet trends of overseas terminal consumers, using data mining, user behavior analysis and interest positioning, we can conduct big data analysis and precise marketing promotion from the aspects of product advertising material production, online media traffic monitoring, online advertising delivery and traffic introduction. Global Tesco is a vertical e-commerce company focusing on online cross-border export and retail. At present, there are several self-built professional vertical B2C e-commerce platforms represented by everbuying.co, including a clothing platform and an electronic product platform. Its sales cover more than 200 countries and regions around the world, with more than 6 million registered users and more than 2 million actual purchases. As a supplement to the sales channels, the company began to set up a third-party platform project team from August 201/,mainly using the channels of third-party platforms such as Ebay for sales, which currently accounts for about 12% of the company's total turnover.