As we all know, the public is very large. This group includes the civilian brands Volkswagen, Skoda, SEAT, luxury brands Audi, commercial vehicle brands Scania and Mann, ultra-luxury brands Bentley and Porsche, luxury motorcycle brands Ducati, and the top super-running brands Lamborghini and Bugatti mentioned this time.
Top super-running brands such as Lamborghini and Ferrari have always been a double-edged sword for holders. On the one hand, it can bring high attention and brand endorsement to the parent company, but on the other hand, these super-runs are generally precious and rare, and the development cost is extremely high, but they can't share the cost through huge sales like mass production cars, so it is easy to have poor management and even bring down the parent company.
However, Lamborghini's situation is really different. 1998 was acquired by Volkswagen together with Bentley and Bugatti. At that time, the head of Volkswagen Group was ferdinand piech. He strongly advocated expansion at that time, so he bought three luxury brands in one year. Up to now, 2 1 year has passed, and Lamborghini's public life is actually quite moist. On the one hand, it is the great cause and abundant financial resources of Volkswagen Group; on the other hand, the concept of Volkswagen Modular Platform was first formed, and all brands within the Group enjoyed a good enjoyment.
In 20 18, Lamborghini's sales increased by 5 1%, from 38 15 in 20 17 to 5750. Among them, the sales volume of Urus reached 176 1 vehicle, accounting for 30.6% of the total sales volume. In the first half of this year, Urus delivered more than 2,600 cars worldwide, and the proportion in the first half of this year increased to this point. Therefore, for the Volkswagen Group, Lamborghini is not only losing money. However, the popularity of SUVs led to Lamborghini's valuation rising to about 1 1 billion dollars, which made the initial public offering possible. That's why it was sold or an independent IPO.