Shanshan brand takes the lead in implementing brand development strategy in China clothing industry; 1990 put forward the concept of intangible assets management; 1992 established the largest and most comprehensive marketing system in China. 1994 invest heavily in enterprise identification system (cis); 1996 became the first listed company in China garment industry;
Brand new store image of Shanshan brand;
Shanshan: Young, healthy and fashionable.
Shanshan 15 years, which perfectly interprets the spirit of the times and the connotation of fashion. From "Shanshan suit, don't be too chic" to "let's change ourselves", from "not me, but the wind" to "Liu Xiang is in China, Shanshan is in China", Shanshan has influenced the dress concept and lifestyle of contemporary China people.
From 65438 to 0997, "Walking into the East" held by Shanshan Group was the first large-scale fashion conference in China, which led the industry trend.
1998 "It's not me, it's the wind" fashion show, with an investment of 20 million. It has toured 15 provinces and cities including Hong Kong, and it is also the largest fashion show in Hong Kong after the return of Hong Kong.
1999 10, Shanshan's "Tianyige Night Banquet" fashion special conference was held in Tianyige East Garden. It was an ingenious and natural fashion conference, which inherited the historical background of clothing culture.
Reference to the above content: Baidu Encyclopedia-Shanshan