In order to further meet the needs of young consumers, Dongfeng Honda will launch the Civic hatchback this year. With the arrival of hatchback Civic, Dongfeng Honda's product system is more perfect, which is bound to seize more market share.
News exposure, temporarily unable to hammer.
When bragging blows here, it is estimated that everyone will wonder: I came to see the Civic of Guangqi Honda. What do you want to tell me?
Sorry, I really don't have any pictures of real cars, but I can still hear some gossip. Recently, some media learned about Guangqi Honda's new car from Guangqi Honda suppliers.
"Guangzhou Lear" in the picture refers to the words "Summary in 20 18 years, the situation in 20 19 years is still not optimistic" in the document of Guangzhou Lear Auto Parts Co., Ltd., which is supposed to be an annual summary document, and the time should be at the end of last year or the beginning of this year.
Guangqi Honda is about to launch a new car code-named "2LN". Like the familiar GK8, 2LN is more likely to be the abbreviation of frame number. In another picture, the Civic model also appeared in the PPT of the project plan. It seems to imply that 2LN is the possibility of Guangqi Honda Civic.
According to public information, Guangzhou Lear Auto Parts Co., Ltd. is a joint venture between Guangzhou Automotive Group Parts Co., Ltd. and Lear (China) Investment Co., Ltd., among which lear corporation is one of the largest suppliers of auto interior system parts in the world.
At present, joint venture brands such as gac fiat, Guangqi Honda and Guangqi Toyota under Guangzhou Automobile Group have cooperated with Guangzhou lear corporation. In addition, Guangzhou Lear is one of the parts suppliers of Dongfeng Honda and Dongfeng Nissan.
The professor also looked up some information about "2LN" on the Internet. Coincidentally, Guangqi Honda faces "2LN? FD mold import "public bidding work. There are indications that Guangqi Honda will open up new production lines.
However, we should also stay awake. These two pictures alone cannot prove that Guangqi Honda plans to produce Civic. Reason: 1. Two pictures, not sure whether the two pictures are related or not, and not sure what the 2LN project is; 2. Guangzhou Lear also has a cooperative relationship with Dongfeng Honda. If the project has something to do with Civic, it is not surprising to use Civic pictures.
However, the news that Guangqi Honda produces "Civic" is not groundless. Previously, many media people broke the news that Guangqi Honda will launch Civic models in the future. At present, the manufacturer has not responded to this news. Therefore, the news of Guangben's "Civic" still cannot be finalized.
New car forecast
Under Honda's two-car strategy, Guangben and Dongben models * * * enjoy the platform * * * and enjoy the technology. Except Fit and Civic, all other models are sister models. The professor got the highly feasible news that Dongfeng Honda will also put into production in the future. As for Civic? I believe I won't be absent.
Judging from Guangqi Honda's current product matrix, Accord is in the Dingdang Party. On the other hand, Dongfeng Honda likes Civic up and inspire up. In Guangqi Honda's product matrix, there is a lack of such models as Civic. Under the two-car strategy, it is not surprising that Guangqi Honda will produce Civic in the future.
Sister models are bound to have different looks. The front face design of Dongben model is calm and pragmatic. In contrast, Guangben's models, especially the front face design, like to adopt a large-area mid-net design, which will be more avant-garde and radical as a whole.
Leading faction
It can be speculated that the front face of the "Civic" in Guangben may adopt a large-area medium net design, which is more aggressive. As far as the original flavor is concerned, Guangben Civic is definitely not as good as Dongben Civic. After all, Civic is a global model, and Guangben Civic is a special car. But when it comes to Hao Ying's design, I believe Guangben Civic will not let everyone down.
Referring to Accord and inspire, the overall interior design of Guangben Civic is expected to be consistent with that of Dongben Civic, but the color matching and configuration will be adjusted accordingly. In terms of power, it is a 1.5T turbocharged engine, matching with 6MT gearbox or CVT gearbox. Except for the difference in appearance, the interior and power of the sister models are basically the same. What happened in Eastburn Civic and what happened in Guangben Civic will not be a burden for the professor here.
When to produce
Guangqi Honda undoubtedly has more advantages in word-of-mouth and brand recognition, and everyone is very much looking forward to when Guangqi Civic will be made in China.
According to the new product production plan announced by Honda China, Guangqi Honda will launch Guandao, Lingpai HEV and New Fit in 2020 this year. These three models are the heaviest models of Guangqi Honda this year, not to mention other models. In other words, other models will only be slightly adjusted and upgraded.
In short, you don't have to think about it when it is launched in 2020. 202 1 or 2022, the possibility will still be relatively large, but there is no need to worry about when it will be introduced. If Guangqi Honda decides to put into production Civic, you will know soon. After all, our editors are more interested in Cantonese "Civic" than your readers.
Guangqi Honda does not need to worry about the market when producing Civic. It's very simple, just look at Lingpai, which was not optimistic at the beginning. Every day, I was spit out for a special car and a three-cylinder machine. However, when the monthly sales come out, I can always slap myself. Sales are so good, I won't explain it. Still the point I just said, Guangben's reputation and brand recognition are there, and the car sales will not be too bad.
Besides, the Civic is so popular that it will definitely become a production model when it goes on the market. Then why did you panic? I'm worried about the output. Guangqi Honda also has the problem of insufficient capacity. Although the production capacity of Guangqi Honda is better than that of Guangqi Toyota, it is not much better, and the situation of short supply is becoming more and more serious.
At present, Guangqi Honda has three factories, Huangpu factory and Zengcheng factory, including three production lines and an engine factory. Among them, Huangpu No.1 Factory has a production capacity of 240,000 vehicles/year, mainly producing Binzhi and Feng Fan models. Zengcheng No.2 Plant has a production capacity of 240,000 vehicles/year, mainly producing Accord, Odyssey and other models. Zengcheng No.3 Plant has a production capacity of 6.5438+0.2 million vehicles/year, mainly producing Fit and other vehicles.
At the Honda conference at the beginning of this year, Zheng Heng, executive deputy general manager of Guangqi Honda Automobile Co., Ltd. said: "Guangqi Honda will further expand the production capacity of Zengcheng No.3 Plant in 2020, from an annual output of 6.5438+0.2 million vehicles to 240,000 vehicles. By then, Guangqi Honda will form a total production capacity of 720,000 vehicles per year."
But a closer look shows that even if the production capacity is increased to 720,000 vehicles this year, I am afraid it still cannot meet the market demand. According to the data released by Guangqi Honda, the cumulative sales volume of Guangqi Honda in 20 19 years reached 7655 17 vehicles, up 4. 1% year-on-year. In 20 19, the total sales volume was 770,000 vehicles, while the total production capacity in 2020 was only 720,000 vehicles. We must know that the production capacity in 2020 will increase by 6.5438+0.2 million vehicles. The problem of tight production capacity is gradually emerging.
Considering the time node when Guangben Civic was launched. Guangqi Honda will also produce new models such as hybrid version of Lingpai and hybrid version of Hao Ying on the basis of existing production capacity, and the problem of insufficient energy is becoming more and more obvious. To solve the capacity problem, Guangqi Honda No.4 Factory needs to come quickly.
abstract
The professor believes that it is only a matter of time before Guangqi Honda introduces Civic. According to Honda's "two-car strategy", Guangqi Honda does lack a Civic in its product matrix, and the market prospect of such a "fragrant" model as Civic is very clear, so Guangqi Honda will naturally not give up such a good opportunity to seize the market. What we can do now is to look forward to the "official announcement".
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.