Blackberry has always been a popular mobile phone brand, but many people may not know the origin and history of this brand. Blackberry was founded by ResearchInMotion(RIM), a Canadian company, in 1984 by two engineers, MikeLazaridis and Douglas Fregin.
Initially, RIM devoted itself to manufacturing wireless devices for other companies until 1999 launched its first product, the BlackBerry 850. With its simple and reliable email function, this mobile phone has become one of RIM's flagship products, and has quickly become a standard communication tool between business people and government officials.
With the development of the times, Blackberry began to expand to a broader market. In 2002, they launched the first mobile phone with color screen, and in 2006, they launched the first mobile phone that can play audio and video. After that, Blackberry quickly developed into one of the leading mobile phone brands in the world.
However, in the following years, new brands such as Apple and Android began to appear in the market. Although BlackBerry has maintained a certain market share for a period of time, its market position has been constantly subverted. Blackberry suffered a huge blow in the fierce market competition. Its advantages are excellent email management, security and keyboard experience. However, in the highly competitive market, consumers increasingly want to manage email and other tasks through simple gestures, voice and touch functions.
Faced with fierce market competition and changes in consumer demand, BlackBerry has finally made some adjustments. In 20 13, the company launched a brand-new BlackBerry 10 operating system, which is the response of blackberry to market changes. However, due to the growing market demand of other mobile phone brands, it is difficult for BlackBerry to gain a foothold in the competition.
At present, Blackberry still exists, although the company's main business has shifted from mobile phones to Internet security and industrial Internet of Things, and successfully provided high-quality software and services, realizing the digital transformation of enterprises.
Generally speaking, Blackberry is a very popular mobile phone brand, and its brand origin began at 1984, when RIM was founded. Although Blackberry used to be the market leader, due to fierce market competition and changes in consumer demand, the brand finally retreated to a secondary position in the market.