Since its establishment, the company has been adhering to the business model of "company+base+farmers". At present, beef cattle breeding bases have been established in Shunyi District of Beijing, Tongzhou District, Ningcheng County of Inner Mongolia and Fengning County of Hebei Province. At the same time, the company signed a feeding contract with farmers, entrusted farmers to feed, provided cattle and feed, and sent technicians to guide epidemic prevention, and then the company unified the acquisition and fattening. Since its establishment, the company has driven tens of thousands of farmers onto the road to prosperity, including nearly 1,000 large cattle farmers, 100, which has opened up a new road for farmers to get rich and run a well-off life.
Mr. Li Fucheng, the chairman, was awarded the title of "National Top Cattle Breeder" by the Ministry of Agriculture, and Mr. Li Fucheng, the chairman of 1999, was registered with the "Fucheng" trademark in his own name by the State Trademark Office. On July 3rd, 2004, it was listed on the Shanghai Stock Exchange and became the "first bull stock in China". The beef products produced by the company were recognized as pollution-free agricultural products by the Ministry of Agriculture, and the company was repeatedly recognized as an excellent supplier by McDonald's and Beijing Aviation Food Company. Beef for the Great Hall of the People, Diaoyutai State Guesthouse, Jingxi Hotel and Salabert is exclusively supplied by Fucheng Company. The company has successively won the titles of "advanced fresh-keeping collective for Hong Kong and Macao", "national food with trustworthy quality" and "national top 100 catering enterprises", and passed the certification of IS0900 1 quality management system and food safety management system of catering industry. In 2006, Fucheng trademark was recognized as a well-known trademark in China by China Trademark Office.
Fucheng Fat Beef Hotpot is a brand founded by Mr. Li Fucheng, the chairman of the board. Fucheng fat beef is original, green and healthy, with meat, soup and seasoning. Fucheng Fat Cattle has more than 200 national chain stores and nearly 1,000 franchise stores. "Fucheng" has developed into a well-known brand with great influence in the field of fat beef hot pot in China catering industry. Under the leadership of the company's board of directors, "Fucheng Fat Bull" will provide products and services that meet or even exceed customers' expectations on the principle of high-quality, green and safe food and excellent service, achieve 100% customer satisfaction and build a century-old brand!
The company has a professional logistics distribution center and a professional Fucheng catering training school to serve franchisees at all times. "Eat authentic fat beef, start from Fucheng", "Eat fat beef, reach Fucheng" and "Fucheng" brands have developed rapidly. With its unique characteristics and mature corporate culture, Feiniu has become the first brand of China Feiniu Hotpot, making it go abroad and go to the world.