Yili Group consists of five divisions: liquid milk, cold drink, milk powder, yogurt and raw milk. There are more than 30 enterprises in/kloc-0, with more than 0,000 product varieties such as ice cream, milk powder, milk tea powder, sterile milk, yogurt and cheese. In the development process of nearly 50 years, Yili has always been committed to producing 100% safe and 100% healthy dairy products, exporting the nutrition and health concept that is most suitable for China people's physique, and serving consumers to pursue healthy physique and happy life with the highest production standards in the world. As an industry leader, Yili is committed to revitalizing china dairy. After taking the lead in completing industrial upgrading, we are committed to promoting the development of dairy industry from "fast and good" to "good and fast".
According to the latest authoritative survey data, the brand value of Olympic enterprise Yili Group rose from 2065438+35 billion in 2008 to 20.545 billion in 2009, with a steady increase of 4 1 billion yuan, ranking first in dairy industry for the sixth time with absolute advantage. This means that Yili has fully demonstrated the absolute advantages of industry leaders in terms of economic influence, technical influence, cultural influence and social influence. Steady and Sustainable Development Since 2003, Yili Group has been leading china dairy with strong strength, and has become an industry representative of sustainable development with extremely steady growth.
Today, the production and sales of Yili ice cream and ice cream have ranked first in the country with 15, and the production and sales of Yili UHT milk have been far ahead in the country for many years. The production and sales of Yili milk powder and milk tea powder have been ranked first in China since 2005.
In the first half of 2009, Yili realized the main business income of1221700 million yuan, up by 6.69% year-on-year, and realized the net profit of 254 million yuan, up by 1 17.57% year-on-year, which took the lead in the fierce competition of the first dairy group, further widening the gap between Yili and the latecomers.
In the first three quarters of 2009, Yili realized the main business income of 65,438+092.22 million yuan, a year-on-year increase of 65,438+0.03%. At the same time, the net profit in the first three quarters was 55 1 10,000 yuan, up 636.66% year-on-year, and it won the title of the industry again, and continued to lead the healthy development of china dairy with a steady development trend. Adhering to the Olympic quality in June 5438 +065438+2005 10, Yili passed the test of the highest standards in the world, becoming the first and only enterprise in China to meet the Olympic standards and provide dairy products for the Olympic Games. At present, Yili has the largest high-quality milk source base in China and nearly 800 high-quality pastures, further ensuring the stable supply of high-quality raw milk.
Yili takes the lead in building a whole-process, all-round and all-round quality management system in the industry, implementing strict technical monitoring on the production process, and taking the lead in adopting the most advanced ultra-high temperature sterilization technology and aseptic filling technology in the production process to fully ensure the safety and health of products.
At the same time, Yili constantly improves quality standards through technological innovation. At present, Yili has the only dairy research institute and the only dairy patent information platform in China, and develops hundreds of new products every year.
Qing Ji Qianshou World Expo
On May 25th, 2009, Yili successfully hosted the World Expo 20 10 with excellent product quality, perfect network channels, outstanding scientific and technological innovation and good social responsibility image, and became the only enterprise that met the Expo standards and provided dairy products for the Shanghai World Expo.
At the 20 10 World Expo, Yili Group's full range of products, including liquid milk, milk drinks, yogurt, ice cream, milk powder and so on. It is specially prepared for the World Expo. At the same time, Yili Group implements the "Expo Standard" project throughout the company. Through China International Import Expo(CIIE), we can upgrade the product quality and service in an all-round way, realize the fixation, continuity and systematization of the standard, and apply this standard to the whole company, all links and all products, so as to provide "China International Import Expo(CIIE) standard" products and services for every consumer.
Yili, an excellent corporate citizen, promises to be a responsible corporate citizen. In the past 50 years of development, Yili has always been based on social responsibility, adhering to the development concept of "thickness is better than speed, industry prosperity is better than personal brilliance, and social value is greater than commercial wealth", and has promoted the popularization of corporate citizenship concept in China business circles with good management, harmony with the environment and multi-faceted success with society. By the end of 2007, Yili won the title of "Best Corporate Citizen" for three times in a row, which set a new responsibility benchmark for China enterprises.
By the end of 2008, Yili Group had paid nearly 8 billion yuan in taxes. At the same time, a number of large-scale public welfare activities such as "Sunshine Love, Full of Tibet", "Love Illuminates the Way Home", "Yili Mother and Child Care Action" and "Healthy China-Sunshine Community Public Welfare Dream" have been carried out successively, with a total investment of 600 million yuan. In addition, more than 50 billion yuan was distributed to dairy farmers, with a rolling distribution of nearly 2 billion yuan, driving 5 million dairy farmers out of poverty and becoming rich.
After the 6.5438+02 Wenchuan earthquake in Sichuan, Yili donated130,000 yuan to the disaster area through various channels and actively participated in post-disaster reconstruction. Yili has been carrying out the "Healthy China" plan continuously, and has long been committed to promoting the healthy development of the three core goals of "community, youth and environment" and realizing the harmonious integration of healthy culture and healthy life. "Made in China" looks at the world and faces the challenge of global economic integration. Yili put forward the grand strategy of "making use of global resources to make China market" and the development vision of building a world brand.
20 10 years, brand awareness, reputation and loyalty ranked first in domestic dairy industry; Promote the internationalization strategy in an all-round way, enter the top 20 dairy companies in the world, and become one of the most competitive enterprises in China.
In 20 15, it entered the world. 10 ranked among the top dairy companies and became one of the most competitive large dairy groups in the world.