Li Ning is a professional sports brand founded by "Prince of gymnastics" Li Ning on 1990. Li Ning Company has perfect brand marketing, R&D, design, manufacturing, distribution and sales capabilities.
Mainly engaged in Li Ning brand professional and leisure sports shoes, clothing, equipment and accessories products, established a huge retail distribution network and supply chain management system in China, and constantly improved the status of e-commerce and built an e-commerce ecosystem. Li Ning Company was listed in Hong Kong in June 2004.
Li Ning Company strives to build a "muscle-type" enterprise's physique, aims at comprehensively improving enterprise efficiency, implements overall management with retail thinking, takes the market, consumers and stores as the core, pursues organizational efficiency structure, commodity management efficiency, inventory efficiency and store operation efficiency, and establishes a business model of sustainable development and sustainable profit.
development tactics
Li Ning Company adopts the development strategy of "single brand, multi-category and multi-channel", focusing on five core categories of basketball, running, fitness, badminton and sports life.
Brands dig deep into the core competitiveness of products, continue to strengthen the professional sports attributes of brands, increase investment in sports technology research and development and product performance optimization, and strengthen product reputation. At the same time, actively display the creative brand image and accurately capture and refine the trend elements.
In addition to the core brand Li Ning, Li Ning Company also produces, develops, promotes, distributes and sells many other brands of sports products, including double happiness table tennis products, AIGLE outdoor sports products and yoga fashion fitness products, and Kason badminton products.
Reference to the above content: Baidu Encyclopedia-Li Ning