The first mission: to create city value and undertake real estate responsibility.
Pioneering spirit: transcendence, unity, dedication and honor.
Core values: honesty, harmony and win.
Pioneering style: I have a mission in my heart, from Qi Xin to doing things responsibly and being a down-to-earth person.
Six concepts:
1, management philosophy: scientific decision-making, system first, win in implementation.
2. Product concept: build high-quality houses and create green human settlements.
3. Business philosophy: be loyal to customers and create value.
4. Service concept: responsible for customers.
5. Talent concept: people do their best and are responsible for employees.
6. Brand concept: responsible and powerful.