Its main competitor is another supermarket chain, Baijia. Best signal
In addition to Hongkong, Wellcome also operates branches in Taiwan Province Province under the brand name of "Top Good" (the company name is still registered as "Wellcome Department Store Co., Ltd.").
Wellcome was founded in 1945. Wellcome Supermarket is the largest and oldest supermarket chain in Hong Kong. Up to now, there are more than 240 branches, some of which are large in area and printed with the logo of 1990 New Hong Kong Wellcome.
Superplaza of fresh food market.
The number of employees is about 5,000, and the number of customers exceeds14 million per month. On average, 6 out of every 10 adults visit Wellcome every week.
Wellcome founded two exclusive brands-"Preferred Brand" and "Preferential Brand" to provide customers with daily necessities.
Parknshop and Wellcome, two supermarket chains, occupy more than 80% market share in Hong Kong, so they are questioned to monopolize the market.
In addition, in the process of retail networking of its stores, many traditional market merchants and stores closed down directly or indirectly, causing controversy. Hong Kong in History
1945, the company was established.
During the period of 1960, Dairy Lane, a subsidiary of Lane Crawford, and Dairy International Company opened a supermarket in Central Hong Kong, which was the first supermarket in Hong Kong.
/kloc-in the 1970s, there was a branch in Zhucheng Building, great george street, Causeway Bay.
1973 introduced bagged rice for the first time, which broke the tradition of selling bulk rice.
1980 changed its name to Wellcome and opened branches in various districts.
1985 launched the exclusive brand "Franchise Card" for the first time, offering more than 300 kinds of goods. Subsequently (1997), the second exclusive brand "Preferred Brand" was launched one after another, offering more than 1 000 kinds of goods.
1992 adopted the electronic data interchange (EDI) network for the first time, and about 70% of daily orders were processed through EDI.
In July, 1996, the first supermarket website in Hong Kong was established to provide online shopping services.
1997 65438+ 10, the branch of great george street Zhucheng Building in Causeway Bay was changed into the first 24-hour supermarket in Hong Kong.
1998165438+10, the "Wellcome Fresh Food Center" with an investment of HK$ 400 million was grandly opened. Covering an area of 16 1 1,000 square feet, the center is the most advanced food processing center in Asia.
In March, 20001,Wellcome opened its first super plaza in Tuen Mun, integrating the functions of traditional market and grocery store, with more than10,000 kinds of goods. Up to now, the total number of super squares in Hong Kong has reached 20, far less than that of its rival Baijia.
From June, 5438 to October, 2004, Wellcome cooperated with Octopus to become the first retailer to adopt Octopus as a marketing platform.
In 2007, the first Market Place of Jasons mid-range supermarket in Hong Kong was launched, which was similar to the taste of the old Baijia store transformed by competitors.
Taiwan Province Province, China
1987 65438+In February, Taiwan Province Wellcome Co., Ltd. was formally established in Taiwan Province.
1992 10, the first generation of Wellcome's own brand "Fast Province Brand" is the best.
1Feb. 993, the first supermarket in Taiwan Province used POS scanning system.
199665438+February, the second generation of top Wellcome's own brand-discount brand "No Pretending" was listed.
1998 In May, Xinzhuang, Normal University and Danhai took the lead in opening 24 hours a day.
In May, 2000, Life Website was established, and Wellcome Supermarket moved towards e-commerce. E.com.hk, Wellcome Supermarket.
E.com.tw dinghao supermarket