Enterprise Crisis of Jiangxi Changyun Co., Ltd.

The snow and ice in early 2008 gave birth to the traffic management mode in China. In fact, the passenger transport environment has changed a long time ago: the phenomenon of passenger flow differentiation among different subjects in the transportation system is becoming increasingly obvious, and the development trend of road transport industry is no longer high. There are various indications that, as those lines that bring huge profits are gradually squeezed out by competitors who used to be outside the industry and depreciated day by day, highway passenger lines have shown a short-term trend of "small profits but quick turnover". It is precisely because of the competitive disadvantage and rising operating costs that the road transport industry is no longer in its heyday, and the market is gradually becoming rational, stable and shrinking. It can be predicted that if the business strategy and service mode are not changed, after a period of time, the road transport industry will follow the footsteps of foreign countries and become a sunset industry.

However, Zhang's Jiangxi Changyun is still obsessed with the dream of investing in mergers and acquisitions, and no one can change Zhang's stubbornness. As far as the station in Nanchang is concerned, the rising ticket price, almost no improved service and fictitious profit index growth rate in financial report are obviously higher than the actual employee income growth rate in recent years, which will inevitably make the product structure, service function and various management capabilities of the enterprise too stagnant and widen the gap with other transportation suppliers in the same city. Even based on the exclusive location, it is difficult to prevent the passenger flow of each station from gradually declining; Interestingly, however, according to the financial report, its revenue growth rate has increased. In terms of main business, although the fares, shifts and configurations of some classes once regarded as profiteering hotlines have been adjusted, the actual load factor still cannot be improved. At the same time, since the listing, the income performance of several mergers and acquisitions and other investments, as well as the "logistics" and "tourism" operation modules of Zhang Strategic Wing are also lacking; And almost without exception, their survival depends on their core business, or more accurately, their life and death depends on whether Nanchang main station continues to transfuse blood for them!

At present, it seems that Zhang's goal of "becoming a national or cross-regional professional transportation group within five years" established at the beginning of its listing in 2002 has not been realized, which may be due to ignoring the management of its main business and expanding its main business to, and more likely to be due to many hidden dangers buried by inducements. In terms of substantive investment management and service management, it not only shows that Zhang Group is too indifferent to corporate wealth and arrogant of nouveau riche, but also shows their arrogance, unkindness and rejection of market-oriented corporate culture, management concepts and outstanding talents, which is embodied in the fact that customers and employees are not satisfied at all. For the future development of the company, it constitutes a huge market and manpower crisis.

However, the core management of Zhang Group has not yet correctly understood the crisis, and is keen on formalism or echoing Zhang, occupying important positions with peace of mind and selfishly eroding high salaries; In addition to suppressing innovation and different management opinions, they also let themselves go where there is an urgent need for change and even basic management problems.

Change blood and regenerate

Today, Zhang's long luck in Jiangxi is maintained by monopolizing the market position. Managers of Nanchang main station and other stations in the city continue to force front-line employees to "resolutely" act as profit harvesters and play the role of huge cash machines. The webmasters selected and protected by the top management all take "slaughtering" the passing vehicles, passengers and other partners as the main purpose.

In this sense, if the monopoly position will not change for the time being, with the shock of management, large-scale formalism and the general confusion of employees, the paternalistic controllers, most shareholders and all front-line employees of Jiangxi Changyun need to learn this lesson deliberately. Fear of losing capital is the most deadly thing for capitalists. It is precisely because Zhang Group's arrogant capital is nothing more than mastering capital. But I don't know that all this wealth is created by society. Obviously, has the management completely changed blood? This is not only Zhang's biggest worry and the most difficult choice in Jiangxi long-distance transportation, but also the biggest dilemma and problem faced by Jiangxi long-distance transportation managers later.