Belle Group was founded in Hong Kong in the 1970s. In the 1990s, it was introduced to the Mainland by Mr. Deng Yao, a famous footwear designer and senior industrialist in Hong Kong, and it achieved great success in repositioning the mainland market. Belle is a French beauty, specializing in making fashionable leather women's shoes and producing men's shoes. The main customers are middle-income urban white-collar workers aged 20-40.
Belle has a variety of styles, with comfort, simplicity, professionalism and maturity as the mainstream, as well as trendy, fashionable and avant-garde. And with the popular price, high-quality products and honest service, it has established its own distinctive brand image, which has been quickly loved and supported by consumers in just a few years.
Daphne brand profile
Daphne International Holdings Limited, formerly known as Yong En International Group Limited, foresaw the great potential of China's high-quality footwear market in 1990. The group founded its own brand Daphne, producing and selling women's shoes, and became one of the most successful local brands in China. Since 1996, it has been awarded the honorary title of best-selling domestic products for many years. At present, Daphne is divided into two series: D28 and D 18. The target customers are women aged 20 to 45 and 15 to 30 respectively.
Daphne is also a goddess in Greek mythology. Meet Daphne, the goddess of laurel. She was the daughter of the river god and became a laurel when she was pursued by Apollo. Another fashion brand named after this word. In August, 2020, Daphne will completely withdraw from the mid-to-high-end brand entity retail business, including the markets in Chinese mainland and Taiwan Province Province.