Benevolence creates wealth and benefits others. This is the corporate culture of Zhejiang Yang Fan Holding Group, a high summary of its business operation for more than 20 years by Fan Peiren, chairman of the group, and the best summary of its life.
The heart of benevolence and virtue
In the early 1990s, Jinyun County was still a poor county. In the streets of county towns, poor disabled people can often be seen begging in the streets and sleeping under the eaves. Every time I see such a scene, Fan Peiren feels sad and sympathetic.
1995, that is, the enterprise where he worked as the director for ten years, made a big profit in the first year, and he decided to take out a sum of money to carry out activities to help the disabled. At that time, the company donated 20 wheelchairs to the disabled in Jinyun. As a project, this activity has been carried out every year for more than 10 years, and its scope has been continuously expanded, extending to Lishui City and even to related locations under the Group. Up to now, the group has donated nearly 4000 wheelchairs for the disabled.
Coincidentally, at the end of 2006, when Fan Peiren sent solatium to a poor local farmer, he learned that the farmer was an old party member who joined the Party before the founding of the People's Republic of China. The gratitude words of the old farmer aroused Fan Peiren's great feelings. When I learned that there are thousands of rural old party member in Lishui, I decided to launch a "Thanksgiving Project" to help rural old party member, and give some money every year to help 200 poor rural old party member economically.
As an ordinary person, Fan Peiren treats others with "kindness"; As an entrepreneur, Fan Peiren runs his business with kindness.
During the period of 1992, the operation of the enterprise was extremely difficult, and Fan Peiren had the opportunity to find another job, but he stayed and worked hard with the employees to find a way out for the survival and development of the enterprise. Therefore, some employees lamented: "It is the kindness of the chairman that has made me and the sailing group today."
Employees are the greatest wealth of an enterprise. Any boss knows this sentence, but it is not easy to implement it until all employees can feel it personally. However, in the past 25 years of Yang Fan Group, all employees have felt Fan Peiren's sincere concern for them. Fan Peiren said: "Caring for employees is the responsibility of entrepreneurs and an important part of running enterprises, because giving love to employees can get the greatest return."
The most important means of enterprise management is competition, and competition is often bloody. Fan Peiren, on the other hand, competed with "the heart of benevolence and virtue". As a result, the competition became co-opetition and achieved the greatest win-win situation. Yang Fan Group used to be the raw material supplier of 907 photoinitiator, but at that time, the vicious competition of foreign 907 production plants led to the loss of Yang Fan Group's interests. Therefore, Yang Fan Group entered the production process of 907 products and participated in the competition. As a result, Yang Fan Group has become the industry leader by virtue of its advantages in raw materials, technology and scale, and its products are not only of first-class quality, but also lower in cost than its competitors. Yang Fan Group does not crowd out its competitors from the market, but optimizes and integrates resources, and makes them become sellers of Yang Fan Group, so as to achieve a win-win situation for all competitors.
In Fan Peiren's understanding, benevolence is a virtue of Chinese culture and an unchangeable virtue. Benevolence means "benevolence in the heart" and "love in the heart". Put yourself in the other's shoes, care for others with love, and tolerate others with love. Fan Peiren "takes Tao as the aim, morality as the basis and benevolence as the basis", promotes personality, realizes "self", temper enterprise management, and makes enterprises "profit in line with righteousness".
Create the value of wealth
Creating wealth is the reason for the existence of enterprises, the mission of enterprises and the bounden duty of entrepreneurs. As early as 2002, Fan Peiren put forward the concept of "Four Kindnesses" and made great efforts to build an enterprise ecological chain: being kind to entrepreneurs means being kind to wealth, being kind to employees means being kind to enterprises, being kind to enterprises means being kind to oneself, and being kind to society means being kind to the future.
He believes that entrepreneurs can create more wealth by optimizing social resources. When a country is strong, a large number of entrepreneurs will emerge; To develop a region, it is necessary to cultivate a large number of entrepreneurs; Even if an enterprise wants to be stronger and bigger, it should cultivate a group of internal entrepreneurs.
However, becoming a qualified entrepreneur is not easy. The hardships he experienced are difficult for ordinary people to understand; The risks he took were unimaginable to ordinary people; The pressure he is under is unknown to ordinary people; His thirst for new knowledge and new concepts can only be amazed by ordinary people. Zhejiang Yang Fan Holding Group was developed on the basis of Shouerfu Chemistry, whose predecessor was Jinyun Zeolite Factory. This state-owned enterprise, founded in 1982, has accumulated an output value of only 9.8 million, accumulated taxes of only 340,000 and accumulated losses of more than 2 million in the ten years since 1992.
Fan Peiren was organized to work in this enterprise on 1984. In recent years 10, his greatest wish was to make the enterprise be labeled as a "loss-making enterprise". But it was not until 1995 that his enterprise recovered and became a profitable enterprise. In this process, Fan Peiren chose a unique product sulfhydryl series products; Established a Sino-foreign joint venture Zhejiang Shuerfu Chemical Co., Ltd.; A series of enterprise reforms have been carried out, from state-owned enterprises to private joint-stock enterprises.
It is really difficult to successfully develop thiophenol products under the conditions of inconvenient transportation, ineffective information, lack of talents and insufficient funds. Fan Peiren recalled: At that time, I was a foreman, and I was in the workshop all day, fiddling with those bottles and cans. The smell produced by chemical reaction always irritates people's tears and nose. Due to equipment and technical problems, production is always abnormal, and the car of the user unit is at the gate of the factory. The smell leaks from time to time, which affects the environment. The crowd shouted and cursed. In the long run, all kinds of pressures almost make Fan Peiren nervous! 1989 and 1990 caused great losses to enterprises. At this stage of starting a business, all kinds of difficulties and disasters are like deliberately giving Fan Peiren a hard time, always opposing him and deliberately testing his will and ability.
The uniqueness of entrepreneurs lies in bringing hope when there is no hope; Gold can be found in the desert; In the midst of many difficulties, a bridge leading to success was built.
Under the leadership of Fan Peiren, a company with serious losses has developed into a holding group with seven wholly-owned subsidiaries after 20 years of struggle. We have established production bases in Hangzhou, Shangyu, Lianyungang, Pucheng, Fujian and Zixi, Jiangxi, and jointly established scientific and technological research and development centers with Zhejiang University and Lishui University. The company has been rated as "National Excellent Private Chemical Enterprise", "Zhejiang Best Economic Benefit Industrial Enterprise" and "Zhejiang Technological Innovation Demonstration Enterprise".
In 2006, the group's sales revenue reached 270 million yuan, with annual profits and taxes of more than 60 million yuan. With about 800 employees, the Group has realized collectivization of management and internationalization of products, and started to diversify industries, involving in small hydropower, real estate, venture capital and other fields.
fastrack
Self-achievement is short for self-achievement. In Fan Peiren's enterprise management, "self-cultivation" is the biggest source of power for enterprise success.
Why do employees come to the enterprise? Because his personal resources can't achieve his goal; Why do enterprises need employees? It is because enterprises cannot achieve their goals without high-quality employees. Who do employees come to the enterprise for? First of all, do it for yourself. Fan Peiren said: "Only when people work for themselves can they have the greatest power source, produce high-quality products and first-class services, and create the best benefits for enterprises. Any decision made within the enterprise should take this as the starting point, that is, "people-oriented", which is not illegal!
Fan Peiren divided his road to success into three stages. The first stage is urban hukou and stable work. To this end, he struggled for ten years. He met the "Ten-year Cultural Revolution" before he graduated from junior high school. After dropping out of school at home, he went to the mountainous area of Jiangxi to burn charcoal for a living. An accidental opportunity enabled him to study chemistry at Northwest University. It was this opportunity that made him embark on the road of studying sulfur-based products and become an expert in this field. In his later years, self-study and research became his personal hobby and all his interests. At that time, Zhejiang Science and Technology News reported his self-taught deeds with the title of "Going to University with a TV on his back". His research has also achieved gratifying results and won the third and fourth prizes of provincial science and technology. At the Zhejiang Science and Technology Conference, the young Fan Peiren was named and praised by the governor. As a "national new long March attacker", he was received by party and state leaders in the Great Hall of the People. In the face of a series of honors, his hukou problem, work problem and professional title problem have all been satisfactorily solved.
The second stage, that is, after he founded the joint venture, aims to solve the problem of personal wealth. The motivation at this stage is still for yourself. It took almost ten years to complete a business adventure and the primitive accumulation of personal wealth.
The third stage should start from the beginning of 2 1 century. This stage is not for the accumulation of personal wealth, but for the realization of personal career aspirations. At this stage, according to Fan Peiren, "it is still for myself, but this is a" big self ",no longer limited to the level of material wealth, but the embodiment of self-worth." What he pursues is how to make his career bigger, how to make more people get benefits with the help of the platform of enterprises, and how to make the greatest contribution to society.
At this stage, Fan Peiren was elected as the representative of the 10th and 11th People's Congress of Zhejiang Province, the vice president of Zhejiang Entrepreneurs Association, the Standing Committee of Zhejiang Federation of Industry and Commerce, and the special tutor of MBA graduate students of Zhejiang University. He has successively won the honorary titles of "Private Sci-tech Entrepreneur in China", "Excellent Enterprise Operator in Zhejiang Province", "Entrepreneurial Entrepreneur in Zhejiang Province", "Excellent Builder of the Second Socialism with Chinese characteristics in Zhejiang Province" and "30 Outstanding Zhejiang Merchants in the Thirty Years of Reform and Opening-up".
The act of benefiting others
Hui people are other nationalities in Huize. Fan Peiren often said that a person's money in his life is limited, and a growing enterprise will never be enough. However, under the premise of not affecting the development of enterprises, it is also a great blessing in life to squeeze out some money every year to help people with special needs.
Since 1995, Yang Fan Group has been persistently developing charity and has become an integral part of Yang Fan Group. In a word, the charity of Yang Fan Group consists of "one fund; Four major projects. "
In the past ten years, Yang Fan Group has donated 65.43809 billion yuan to public welfare undertakings, and the number of recipients has exceeded 1 10,000. In the 2007 China charity list, Yang Fan Group ranked 65th. It was rated as "the most socially responsible demonstration unit in China" by china enterprise confederation, awarded the title of "Zhejiang Charity Award" by the Zhejiang Provincial Government in 2008, and Fan Peiren won the "China Outstanding Contribution Award for Public Welfare".
Regarding charity, Fan Peiren said with deep feelings: "On the surface, we help the disabled, the needy, the old party member and the poor students. What we gave them was money. We only have to pay, no return. But in fact, from these actions, my mind has been purified and my spirit has been improved. Compared with them, I am satisfied. Earning a dollar is happy, but giving a dollar to someone in need can get the value of two dollars. Getting is happy, giving is a kind of enjoyment. Enjoy your own value and happiness in the process of benefiting others. Give someone a rose, and the hand has a lingering fragrance. "
Virtue creates wealth and benefits others. Fan Peiren practiced "creating wealth" under the guidance of "benevolence"; With the heart of "benevolence" as the cohesive force, promote the journey of "creating wealth" for enterprises; He firmly believes that "being yourself" means "benefiting others", and "benefiting others" can "be yourself".