Design and production:
Originated from the most traditional production technology in Europe, the retro style is abrupt, breaking away from the initial palace bondage, pushing nobility and mystery to the mass consumer groups, simple and generous without losing style. All series of clothes contain the design elements originally defined by "Berman International", which are unobtrusive and gorgeous, from things to things, from shallow to deep. More than 300 series with stories; Don't complain for no reason.
Sales trade:
"Hong Kong Berman" takes Tianjin Berman as the marketing center, promotes sales nationwide, implements the strategy of "Celebrating with 100 Stores", and strives to achieve the national brand status of Hong Kong Berman within three years.
Marketing chain:
Agency trade is based in North China, with Beijing, Tianjin and Inner Mongolia as strategic bases, and is promoted from the heart area to the whole country in the form of horn. It has a large-scale physical marketing network in North China, and is unique in the clothing industry with leading management, strong style, superior quality, fair price and professional service. At present, in order to rapidly expand the market and increase the market share, the strategic principles of "point", "line" and "body" are implemented under the guidance of e-commerce platform to promote the rapid development of enterprises.
Clothing education:
Starting from improving the comprehensive quality of enterprise employees, every employee can be sensitive, serious and quick when encountering anything, and firmly advocate employees of different levels and positions to learn from each other and expand their knowledge. The manager is an employee and the boss is an employee among employees.
Corporate vision:
Vision:
Hong kong white horse, everyone's white horse
Task:
Help customers succeed and realize employees' dreams.
Values:
Be a man before you do anything.
Spirit:
Initiative, seriousness, unity and progress.
Style:
Keep improving and be resolute.
Comprehensive:
We impress every customer with the action of "Excellence and resolute action"; Always remember "initiative, seriousness, unity and progress"; Abide by the principle of "being a man before doing things" to "help customers succeed and realize employees' dreams"; Realize the great dream of "Hong Kong White Horse, Everyone White Horse".
Enterprise thought:
Management philosophy:
People-oriented; Employees help customers and managers help employees.
Concept of employing people:
Black cat and white cat, catching mice is a good cat.
Salary concept:
Survival of the fittest, clear rewards and punishments.
Team concept:
Our unity is a building block, and our division is a rotten wood.
Service concept:
Let customers be moved, and let yourself be moved.
Market concept:
There is no weak market, only weak ideas; The market is created by hands.
Marketing concept:
The greatest performance; Performance can talk.
Brand concept:
Every innovation is a challenge.
Work philosophy:
There must be a way to work, and the way is always more difficult.
Thought warning record:
The work decided or assigned must have a response, implementation, result and reply;
Don't make excuses for difficulties, just think about the results.
Declaration of thought:
Either work hard in Hong Kong or go out to be a boss;
Only adjust the method, not the target.
Team manifesto:
We carry forward beauty, praise beauty, advocate beauty, inherit beauty and discover beauty;
We are enthusiastic, professional, responsible, diligent, persistent and dedicated.
We have dreams and passions. How can we be mediocre?
We are positive, repay the society, and strive to build a century-old Hong Kong.
Employee responsibilities:
Self-respect and self-love,
Love work,
Support your boss,
Assist colleagues,
Make suggestions,
Find the right target,
Help customers.
Employee code:
Law-abiding, conscientious, self-denial, team first.
The ultimate expectation of the company for each employee:
The company is a big school for training talents. We care about the growth of employees' skills, the optimization of moral quality, psychological maturity and physical and mental appointment. We hope that employees can grow in step with the development of the company, spare no effort to promote the development of human resources development, training, performance and other management systems, and assess all employees strictly and equally. Each of our employees is full of professionalism, dare to take on heavy responsibilities and take responsibility.
Finally realize the dream of every employee.
Enterprise quotation:
1. Hong Kong is full of white, and everyone is full of white.
Every innovation is a challenge.
3. Dreams will come true.
4. Honest communication and respect; Learn and grow, be grateful
5. Goal-oriented, strategy first, heart and soul, act immediately!
6. Affectionate leadership, ruthless management and ruthless system.
7. Emotional expression is an ability, not a character. Deal with the mood first, then deal with things.
8. We need heroes, because heroes can drive teams; We need teams more, because teams can create more heroes.
9. 80% of what we need comes from 20% of what we do.
10. Modify the plan instead of changing the target.
1 1. The goal is "impossible future". The goal is the future reality.
12. Every day will be fine in the future.
13. Do today's work immediately, plan tomorrow's work, find ways to do difficult things, give priority to important things, do secondary things in the middle, do everything carefully, help others to do things, and rush to do things in the company.
14. Let everyone work hard; Let everyone speak out the successful practices; Let's create an atmosphere of in-depth conversation and frank communication.
15. Self-indulgence is a crime against your future.
16. How far you can go depends on who you go with.
17. Marketing dominates the world and service dominates the country.
18. The poor get rich by learning, while the rich get strong by learning.
19. Survival first, absolute competition.
20. It is easier to become stronger by competing with the strong.