What is scene marketing? What are the scenes?

The so-called scene is that users come to a website, what kind of goals they have, what kind of problems they want to solve, and even how users achieve specific goals through this website are all presented through scene description. Scenarios are very important for interface design and usability testing.

A scene needs to cover three aspects: Who is the user? Why do users come to your website? What is the user's goal?

The types of scenes include:

1. Scenario based on goal or task: It only describes what the user wants to do and does not contain any information about how the user completes the task. This type of scene plays an important role in determining the structure and content of the website.

2. Refined scene: provide more details for users. These details can help the website team better understand the characteristics of users and how these characteristics help or hinder their behavior on the website.

3. Comprehensive scene description: In addition to the background information, it also includes all the operation steps of the user to complete the task. It can not only be used to completely present all the operation steps for users to complete a task, but also show the operation steps planned for users in the new website.