How does this company, which is unknown in China, achieve a market value of nearly 100 billion US dollars with charging treasure and become an online celebrity brand overseas, which makes people wonder. Wool's first experience of helping his wife sell notebook batteries in the United States. The original brand notebook battery costs about 100 US dollars, and the low-priced and inferior online substitutes are also about 20 US dollars. Eric Yang found a supplier in China, produced a good quality product and uploaded it to Amazon. He wants to sell it for 40 ~ 50 dollars, but someone wants to buy it. This is also the first product sold by Anker.
Yang Meng is an elite-educated returnee. After graduation, Peking University entered the graduate school of a famous American university and entered Google. He and Huang Cheng are colleagues, but their choices after starting a business are different. The imperial city began to sink into the market and could not avoid selling low-priced and inferior products. Yang Meng is uncompromising about product standards. "I don't accept bad things. Anker never sold anything cheap from the beginning. " He said. In cooperation with Wool and an American company, relying on the American storage center and logistics network, European and American consumers can buy Anker products in Amazon, and they can receive them in 1~3 days. As can be seen from the day it was founded, Yang Meng turned its attention to overseas markets. Anker is the world's largest 3C accessory brand in Amazon platform. According to Anker's open recruitment manual, the company's online sales accounted for 74.22%, and Amazon's single platform sales accounted for 70.27% of the total sales. Lotte Japan, the second-selling platform, has only 0.65%.
Through Amazon, Anker has become the leading brand in the field of USB3.0 and smartphone batteries in North America. Anker's sudden army was attacked by domestic counterparts and regarded as a "myth" by people in the industry. Unlike other pure e-commerce sellers, Anker pays special attention to maintaining its official website and forum operation. Anker said that no matter what products the company uses, it will first conduct marketing on the home page and communicate with new and old users through its own customer management system (CRM). It is worth noting that Anker doesn't sell anything. Whenever users have a purchase demand, Anker will directly import Amazon through the page sales link. According to industry insiders, the biggest advantage of this is to eliminate users' concerns about third-party platforms, and at the same time precipitate sales on the platform and improve the ranking of stores.