Legal basis: Implementation Measures for the Administration of Enterprise Name Registration
Article 6 The name of an enterprise as a legal person shall not contain the names of other legal persons, unless otherwise stipulated by the State Administration for Industry and Commerce.
Article 7 The name of an enterprise shall not contain other enterprise names.
The name of an enterprise branch shall be preceded by the name of the enterprise to which it belongs.
Article 8 The name of an enterprise shall use Chinese characters that conform to the national norms, and shall not use Chinese phonetic alphabet or Arabic numerals.