The development path of "the appearance is in harmony with the spirit" promotes the marketing power with cultural power, and there are more than 2,800 chain outlets all over China, which is developing very rapidly. Mason Group has developed to 1 1 year, and now has five wholly-owned subsidiaries, eight branches and two online brands, Mason and Balabala, with 4 middle and senior management talents, accounting for 89% of all employees with college education or above, providing more than 35,000 jobs for the society and becoming the largest taxpayer in Wenzhou shoes and clothing industry. Mason brand enjoys a high reputation in China, winning three laurels, namely "China Famous Trademark", "China Famous Trademark" and "National Inspection-free Product", and it is the favorite brand of China consumers. Balabala children's wear also won the titles of "Top Ten Children's Wear Brands in China" and "Famous Brand in China". Mason Group has successively won the honors of Wenzhou Vibrant and Harmonious Enterprise and National Model Enterprise for Harmonious Labor Relations, and has been ranked among the "Top 500 Private Enterprises" in China and the "Top 0/00 Sales Profit/KLOC" in China garment industry for eight consecutive years. It ranks among the "Top 10" of textile and garment industry in China and "Top 100" of large enterprise groups in China, and becomes the top 100 of growth enterprises in China.
In order to achieve sustainable development, Mason Group clearly put forward the strategic goal of building a century-old enterprise and brand in the "three five-year plans", building modern industrial parks and logistics centers in Wenzhou and Shanghai, focusing on product research and development, supply chain management, terminal channel construction and information construction. Continue to deepen the children's wear "Balabala" brand construction project; Continue to deepen the brand extension strategy, realize the extension of brand value to the fields of "sports and leisure" and "business and leisure", and build Mason into a highly competitive leading brand in China's young market, go abroad and become famous in the international market.