What is the MOT of automobile sales?

He is not only used for car sales. But widely reflected in social life, work and study. \ x0d \x0d\MOT (critical moment)-)-critical moment. MOT is a key indicator and a concrete measure of customer orientation, because for customers, he will only remember those key moments-MOT. \x0d\ MOT research idea \x0d\ There is a very important branch of satisfaction research called critical moment research, which is often used to conduct satisfaction research in people-oriented services. \ x0d \ In the 1980s, the President of SAS Carlson proposed that every customer would contact with five service personnel in the process of accepting his company's services; The average short contact time of 15 seconds determines the impression of the whole company in the minds of passengers. Therefore, every point of contact with customers is defined as a critical moment, starting from three aspects: A (appearance), B (behavior) and C (communication). These three aspects account for 52% of first impression, 33% of behavior and 15% of communication respectively, which are important factors affecting customer loyalty and satisfaction.