Second, large enterprise groups:
Third, automobile transportation:
Fourth, students' campus classroom.
Five, agricultural products:
Six, medical and health categories:
Seven, scenic tourism category
Eight, real estate category:
Summary: With the continuous development of Changchun real estate market, the competition between developers and products in the industry is becoming increasingly fierce. In recent years, real estate developers in Changchun often use "overwhelming" radio, television or newspaper advertisements to promote sales before the opening of real estate, but the advertising effect is not ideal because of poor pertinence. According to incomplete statistics, nearly 60% of newly developed buildings in Changchun in recent years are in the stage of sale. Customer demand: The real estate industry is characterized by "homogeneity". Developers urgently need to choose a publicity medium with reasonable cost, direct effect and excellent image, and introduce their products to the target audience accurately, so as to stand out in advertising and receive miraculous effects.
Solution: Changchun Post Office specially launched advertising envelopes for this demand of real estate developers. Changchun Post Office has more than 10 personalized name and address databases for customers to freely choose and combine, with the characteristics of exquisite production, collectible value, long-term advertising influence on the people around the audience, wide dissemination range and long advertising prescription, so as to achieve the purpose of targeted publicity and distinguish consumption grades.
Name and address data screening: Changchun Bureau focuses on screening and refining highly targeted personalized name and address databases from database resources such as institutional database, basic address database and newspaper subscription database, such as enterprises and institutions, high-income people, membership card users, teachers and civil servants.
Results: Changchun Sunac Land Co., Ltd. took the lead in using the name and address database resources launched by Changchun Bureau to send advertising letters, and sent 20 thousand business letters in the first phase, with good feedback. Subsequently, Changchun Bureau successively sent business letters to more than 20 real estate developers, such as Century Village in Chang Ying, Vanke, Shuiyuntian in Nanjun, Chuncheng on the seashore of China, and Changchun Maritime City in Greenland. Because of its exquisite design and meticulous content, it is different from the common TV and newspaper advertisements, the audience felt unprecedented freshness. The name and address information used for mailing are carefully selected by Changchun Bureau and major real estate developers, and the advertising effect of such business letters is a great success. By the end of July, 2006, Changchun Office had produced and sent 656,5438+05,000 business letters for major real estate developers, and business letters were gradually becoming a unique media brand for local real estate promotion.