The annual July 1 1 is "7- 1 1 day". It is believed that this tradition was created by 7-Eleven in Taiwan Province Province. The earliest purpose is to hope that logistics units will not forget the hard work of first-line stores. Therefore, this day is chosen every year, and all employees of 7-Eleven Logistics Unit in Taiwan Province Province, including all senior executives, will go to the store to work for one day. Later, other countries followed suit, but for different purposes. 7- 1 1 day in the United States is designated as a celebration. Every year, 7- 1 1 all over the United States will provide free slurpee on this day. In Japan, 7- 1 1 day has two days, except July 1 1. On this day, all Japanese 7-Eleven will clean the lanes around the shops, which is currently listed as one of the work items of 7- 1 1 Day in Taiwan Province Province. [6]
[Edit] Logo design
The official trademark symbol of 7- 1 1 is 7-ELEVEn, in which English is capitalized except for the ending n; The reason why there is such a design in Chinese areas (especially in Taiwan Province Province) is because of geomantic factors (the last line of capital n is outward, indicating that money will be dispersed, and the last line of lowercase n is inward, indicating that money will be attracted), but the official statement shows that this design existed during the period of American Southern Company, and the designer created this trademark only because of aesthetic problems. [7][8][9]
[Edit] 7- 1 1
[Editor] Japan
Japan's 7-Eleven was introduced from the United States by Ito Yokado 1973, and 1974 opened its first store in Tokyo, Japan. At the beginning of its establishment, Ito Yokado had a strong internal opposition, and Suzuki (now CEO of 7-Eleven in Japan) was recognized by the company's top management on the condition that it would not affect its parent company. At present, it is the largest single chain convenience store company in the world. At present, there are 120 13 stores, accounting for one-third of the number of 7-Eleven stores in the world. 199 1 year, the global headquarters of 7-Eleven was even bought by American southern companies. In 2005, 7-Eleven in Japan, Ito Yokado and 7-Eleven in the United States were purchased. I'll take it. Due to its successful development in Japan, most 7-Eleven in most Asian countries learn from Japan, and shops in Taiwan Province Province, South Korea, Thailand and other places often have the shadow of Japanese management mode.
[Edit] function
Up to now, 7-Eleven in Japan has not completed the exhibition in Japan, and there are still as many as 10 counties without any shops [4].
Slurpee, soda and hot dogs are not for sale.
More than 30% of the turnover comes from the ready-to-eat goods sold in the store, such as lunch boxes, rice balls, Guandong cooking and other microwave foods.
More than 50% of the goods are exclusive sales or private brand goods.
It has its own bank (セブンンンンンンンンンンンンンンンンンンンンンン1
7dream.com's online shopping website (now renamed as 7 1 1net.jp) is operated by its subsidiaries, and established 7&; Company Y deals in online shopping.
In 2007, the prepaid electronic wallet "nanaco" was released.
[Editor] Taiwan Province Province
Main project: Uni-President Supermarket Co., Ltd.
7-Eleven in Taiwan Province Province originated in April 1978. Uni-President raised NT$1900,000 to establish Uni-President Supermarket Co., Ltd., and introduced 7-Eleven in June, 1979. In May of the same year, 14 "Unified Supermarket" opened in Taipei, Kaohsiung and Tainan.
Taiwan Province 7-Eleven lost money for six consecutive years in the early stage. Due to serious losses, it was merged into uni-president enterprise in 1982. After a period of hard work and exploration, it finally turned a profit in 1986 and became uni-president supermarket co., Ltd. again. Later, it gradually emerged in the domestic channel competition, and finally won the first position in the retail industry in Taiwan Province Province, and in April 2000. 1 After the establishment of Qiancheng Store in July, 994, 1 000 stores and1099 stores exceeded 2,000 for the first time. 1995 entered Yilan, and 1996 entered East China, completing the goal of opening stores in all counties and cities in Taiwan Province Province. Since 1999, it has also set up stores in outlying islands, and has successively opened more than 40 stores in Penghu County, kinmen county Island, Lieyu, Mazu Nangan, Beigan, Dongyin, Lvdao and Xiaoluqiu.
People in Taiwan Province usually call them Unity, Seven, Seventy-one, Xiao Qi and so on.
[Edit] function
Taiwan Province Province is second only to the United States, Japan and Thailand in the total number of stores, but it is far ahead of the United States and Japan in the average store density, ranking second only to Hong Kong. However, Taiwan Province Province ranks first in the world in terms of average store density per 4,800 people. [ 1 1]
In Taiwan Province Province, 7-Eleven stores are very different. From stations, underground streets, gymnasiums, schools, hospitals to department stores, there are traces of 7-Eleven, and the store sizes are also very different. Compared with Japanese stores that have only entered special access in recent years, 7-Eleven stores in Taiwan Province Province have the biggest change in the world.
In 2000, we began to cooperate with Taiwan Railway and opened a new "Express" store at the railway station. Later, other operators followed suit. At present, there are 6 "Express" outlets in Taipei Station of Taiwan Railway (two of which are located in the payment area) [12].
It is the first convenience store operator in Taiwan Province Province to complete a comprehensive exhibition store on the main island of Taiwan Province Province, and the first to enter an outlying island exhibition store.
The collection service provided in the store allows consumers to pay hundreds of fees such as water and electricity directly in the store. [ 13]
Automatic teller machines (ATMs) have signed an exclusive contract with China Trust Commercial Bank, with more than 3,000 machines. Since April 2007, the two parties have jointly issued the "icashwave" card [14] with the functions of both electronic wallet and credit card.
There is a multimedia terminal ibon in the store, which can provide services such as ticket sales, payment and credit card points exchange.
It does not directly engage in online shopping business, but intervenes through subsidiaries and signs contracts with many online shoppers to provide services such as picking up goods or paying in stores.
In 2005, we copied the experience of Hong Kong 7-Eleven, and launched a whole-store integrated marketing war in Taiwan Province Province, with great growth in performance.
In-store purchases can be made with the independently developed iCash card (prepaid stored value card), and in 2007, it was added to the Visa payWave credit card issued by China Trust for payment [15]. In addition, gift certificates are sold by themselves, and the scope of use is not limited to 7-Eleven, and most unified circulation sub-group stores can use them.
Through the Japanese advertising company, the exclusive spokesperson OPEN Junior was designed, and a series of products were designed.
In 2008, considering that 7-ELEVEn (Uni-President Supermarket) is the most well-known affiliated enterprise of Uni-President Group in Taiwan Province Province, Uni-President Group added 7-Eleven to its baseball team name, becoming the first professional baseball team with corporate brand name in China.
In September 2008, the first store with self-service gas station was established in Taoyuan County.